#242 Mastering Automated ManyChat Funnels with Katy Widrick

#242 Mastering Automated ManyChat Funnels with Katy Widrick

Author: Emily Reagan | Digital Marketing Mentor, Speaker March 4, 2025 Duration: 1:18:09

Funnel Series #18

What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.

We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels.

Listen to learn more about:

  • The simplest ManyChat funnel every service provider should set up for their business
  • Katy’s journey from mommy blogger to accidental VA to high-level marketing strategist
  • How to use ManyChat to qualify leads and avoid wasting time on the wrong prospects
  • Why business owners are willing to pay top dollar for someone who can set up and manage DM automation
  • How to track and measure ManyChat funnel performance (which helps to prove your value to clients)

Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand.


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Links Mentioned in the Show:

  • Check out Katy’s podcast: Hard Costs
  • Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!


Connect with Katy:



Connect with Emily:



3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#231 AI Chatbots and Quiz Funnels with Josh Haynam [not-audio_url] [/not-audio_url]

Duration: 42:51
Funnel Series #7Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a…
#229 Pitch Sequences with Allison Hardy [not-audio_url] [/not-audio_url]

Duration: 41:25
Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business…
#227 How to Use Gated Content and Forms Strategically with Liz Coralli [not-audio_url] [/not-audio_url]

Duration: 59:21
Funnel Series #3We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at Activ…
#226 Marketing Funnel Strategy Essentials with Jenn Robbins [not-audio_url] [/not-audio_url]

Duration: 51:17
Funnel Series #2We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also…
#223 Virtual Assistant Services & Pricing Guides with Emily Reagan [not-audio_url] [/not-audio_url]

Duration: 29:25
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to of…