#270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)

#270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)

Author: Emily Reagan | Digital Marketing Mentor, Speaker October 28, 2025 Duration: 1:00:21

If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.

Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.

This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.

  • Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.
  • Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.
  • Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.

Listen to learn more about:

  • How to show up in Facebook groups and attract clients without sounding desperate
  • The “long-game” strategy that turns community engagement into steady referrals
  • Following up with warm leads and position yourself as the obvious choice
  • The secret to client retention and referrals through professionalism and consistency

If you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. 

Enroll now: The Unicorn Digital Marketing Assistant School

Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com


Links Mentioned in the Show: 



Connect with Brittany:


Connect with Liz:


Connect with Keri:


Connect with Emily:


3 ways we can work together: 

  1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
  2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
  3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 



Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin [not-audio_url] [/not-audio_url]

Duration: 59:48
Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this epi…
#203 Podcasting Lessons After 200 Episodes [not-audio_url] [/not-audio_url]

Duration: 45:08
After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously…
#202 Six Ways to Make Six Figures as a Virtual Assistant [not-audio_url] [/not-audio_url]

Duration: 27:17
I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and tra…