Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today you'll meet Agustina, an Argentinian therapist who was feeling drained by the one-on-one hustle until she decided to stop "running in a wheel" and started thinking like a CEO. By shifting from a quiet evergreen model to a strategic beta launch, she didn't just double her revenue, she funded a move to Sri Lanka and is now building a home on land bought entirely by her digital business!
This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens.
Ready to take your offer from idea to breakthrough? Join Jenni and a panel of successful Digital CEOs for our first Live Breakthrough Panel: Beta Breakthroughs on Thursday, April 23rd, 2026 at 7 p.m. PT. This is your exclusive opportunity to ask your questions and get direct coaching from entrepreneurs who have already moved past the "stuck" phase and validated their offers. Visit www.jameswedmore.com/panels to register for the panel and to see the full upcoming schedule!
Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called the Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. Head over to www.businessbydesign.net right now to get on the priority list and save your seat!
Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to save your spot!
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @agustina_macias. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones!
In this episode you'll hear:
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The beginning of Agustina's digital journey and what happened when she decided to move away from focusing on one-on-one therapy sessions
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How she experienced the reality of trying to sell all the time and why she decided to close her doors to reset
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What Agustina did to validate her offer before it was even built and the amazing results she achieved using this strategy
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The role that her new podcast and student testimonials played in fueling a 120-person launch at the $1,000 price point
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The way she then put the ascension model in action by building a mastermind to support her students further
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Some of the biggest ways that Agustina's life has changed since switching from evergreen offers
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Why shifting her perspective on "no's" allowed her to support her audience through their own limiting beliefs
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/813
