Connected Packaging: Turning Every Product Into a Digital Media Channel

Connected Packaging: Turning Every Product Into a Digital Media Channel

Author: Stephen Statler February 10, 2026 Duration: 53:58

In this episode of the Mr. Beacon Podcast, Jenny Stanley, Founder of Appetite Creative, explains how connected packaging is transforming products into digital engagement channels. From QR codes and Digital Product Passports to data-driven marketing and post-purchase experiences, she shares real campaign insights, best practices, and emerging trends shaping retail and CPG. Discover how brands are using packaging to build loyalty, gather first-party data, and create meaningful two-way conversations with consumers.


Jenny’s Most Meaningful Songs:





Mister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products  with an app that puts you in control of YOUR data.


Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy.


Hosted on Acast. See acast.com/privacy for more information.


Hosted by Stephen Statler, author of the book "Beacon Technologies," The Mr. Beacon Ambient IoT Podcast explores the quiet revolution happening at the intersection of our physical and digital lives. This isn't about far-off futures; it's about the proximity and location technologies being deployed right now, from Bluetooth beacons to broader ambient IoT systems, that are fundamentally changing how we interact with the world. Each episode features a direct conversation with the founders, engineers, and executives leading companies at the very center of this transformation. You'll hear specific, grounded discussions about the real-world challenges and opportunities in designing solutions that leverage location awareness. The dialogue goes beyond theory, delving into the practical business and technology decisions shaping this space. For anyone curious about how our environments are becoming smarter and more responsive, this podcast offers an essential, behind-the-scenes look at the people making it happen. Tune in for thoughtful interviews that cut through the hype to examine the actual tools and strategies building the connected world.
Author: Language: English Episodes: 50

The Mr. Beacon Ambient IoT Podcast
Podcast Episodes
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