Connected Packaging: Turning Every Product Into a Digital Media Channel

Connected Packaging: Turning Every Product Into a Digital Media Channel

Author: Stephen Statler February 10, 2026 Duration: 53:58

In this episode of the Mr. Beacon Podcast, Jenny Stanley, Founder of Appetite Creative, explains how connected packaging is transforming products into digital engagement channels. From QR codes and Digital Product Passports to data-driven marketing and post-purchase experiences, she shares real campaign insights, best practices, and emerging trends shaping retail and CPG. Discover how brands are using packaging to build loyalty, gather first-party data, and create meaningful two-way conversations with consumers.


Jenny’s Most Meaningful Songs:





Mister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products  with an app that puts you in control of YOUR data.


Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy.


Hosted on Acast. See acast.com/privacy for more information.


Hosted by Stephen Statler, author of the book "Beacon Technologies," The Mr. Beacon Ambient IoT Podcast explores the quiet revolution happening at the intersection of our physical and digital lives. This isn't about far-off futures; it's about the proximity and location technologies being deployed right now, from Bluetooth beacons to broader ambient IoT systems, that are fundamentally changing how we interact with the world. Each episode features a direct conversation with the founders, engineers, and executives leading companies at the very center of this transformation. You'll hear specific, grounded discussions about the real-world challenges and opportunities in designing solutions that leverage location awareness. The dialogue goes beyond theory, delving into the practical business and technology decisions shaping this space. For anyone curious about how our environments are becoming smarter and more responsive, this podcast offers an essential, behind-the-scenes look at the people making it happen. Tune in for thoughtful interviews that cut through the hype to examine the actual tools and strategies building the connected world.
Author: Language: English Episodes: 100

The Mr. Beacon Ambient IoT Podcast
Podcast Episodes
Revolutionizing Retail with Ambient IoT [not-audio_url] [/not-audio_url]

Duration: 38:07
Join us on Mr. Beacon as Thaddeus Sergura, VP of Data Products at Wiliot, discusses the transformative power of ambient IoT in retail, live from NRF. Explore how low-cost devices revolutionize data acquisition, replacing…
Lighting Up Supply Chains with TrackVision AI [not-audio_url] [/not-audio_url]

Duration: 55:31
This week, guest Curt Schacker, Co-Founder of TrackVision AI, joins us to discuss supply chain visibility. Discover how TrackVision AI tackles challenges through EPCIS 2.0 and Digital Link, promoting interoperability and…
Beyond the Chip: RFID Innovations from EM Microelectronic [not-audio_url] [/not-audio_url]

Duration: 53:27
This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics. We cov…
One of the IoT’s Latest Buzzwords: Digital Product Passports [not-audio_url] [/not-audio_url]

Duration: 34:33
In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's com…
Access Granted: Exploring RFID, IoT, and the Future of Connectivity [not-audio_url] [/not-audio_url]

Duration: 43:01
Welcome to the Mr. Beacon Podcast! In this episode, Amir Khoshniyati, VP and GM of IoT Business at Identiv, discusses the latest in RFID and IoT innovation. He shares updates on Identiv's business, the launch of their cl…
Navigating Healthcare Visibility with Vizzia Technologies [not-audio_url] [/not-audio_url]

Duration: 1:28:23
This week on Mr. Beacon, we explore healthcare tracking tech with Andreas Stavropoulos. Director of Product at Vizzia Technologies. Learn how he creates cutting-edge software, ensuring transparency in healthcare. Discove…
Unveiling IoT Innovations with SODAQ's Ollie Smeenk [not-audio_url] [/not-audio_url]

Duration: 37:35
This week on Mr. Beacon we have Ollie Smeenk, co-founder of SODAQ, back on the podcast. SODAQ is a Netherlands-based IoT hardware company that makes thin-powered tracking and sensing tags that improve medicine and asset…
Revolutionizing Healthcare Asset Tracking with Blyott [not-audio_url] [/not-audio_url]

Duration: 48:41
Welcome to the Mr. Beacon Podcast! Gery Pollet, Founder of Blyott, is back to discuss his mission to revolutionize healthcare equipment tracking. Blyott's innovative Bluetooth tags address healthcare's unique challenges…
Navigating the Future of Quick Service Restaurants and IoT [not-audio_url] [/not-audio_url]

Duration: 1:07:41
In this Mr. Beacon episode, we delve into Quick Service Restaurants (QSR) and how the IoT is revolutionizing them, featuring insights from independent consultant Rick Buttner. We discuss QSR efficiency, supply chain tech…