Make Your Customers Hero

Make Your Customers Hero

Author: MAKARAND UTPAT August 3, 2021 Duration: 2:05

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares a story about how to make your customers the hero of your content.

Personal Branding

[0:14] He stated that you should create strong content or educational marketing, making your customer the hero on whatever content you’re creating.

[0:51] It should pinpoint the things that they value. The more you include them, the more you realize ways you can establish your connection with your audience.


Hosted by MAKARAND UTPAT, The New Age of Influence is a conversation about what it really takes to stand out and lead in today's crowded landscape. Each episode digs into the practical and personal sides of building something that matters, whether that's a brand, a business, or a lasting reputation. You'll hear frank discussions on marketing, the psychology of branding, and the often-messy journeys through success and failure. Makarand draws from his own experiences and brings in a variety of voices through interviews, all focused on the core idea of personal excellence. The aim isn't just theoretical inspiration; it's about actionable shifts in mindset and method. Tuning into this podcast means engaging with ideas that challenge your current approach, encouraging you to refine how you operate. It's about developing the clarity and resilience to not only grow your influence but to use it meaningfully-to connect more authentically with your audience and create impact that translates into tangible progress for your work. This is for entrepreneurs and business thinkers ready to move beyond surface-level advice and invest in the deeper work required to move the needle.
Author: Language: en-us Episodes: 100

The New Age of Influence
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