SaaStr 864: How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

SaaStr 864: How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

Author: SaaStr June 26, 2026 Duration: 31:10

How to Build Your Own AI VP of Marketing Step-by-Step with SaaStr's Chief AI Officer

SaaStr's CAIO Amelia LeRutte built 10K, SaaStr's AI VP of Marketing, live on stage at SaaStr AI Annual 2026 - and you can follow along and build your own right now. 10K started as a simple dashboard in January. Five months later it runs autonomous email campaigns, generates daily marketing ideas grounded in real data, sends attendee newsletters, and acts as a full co-pilot for SaaStr's entire go-to-market. In this session, Amelia walks you through the exact spec, the sample data, and the live build so you can deploy your own version before the video ends.

What you'll learn:

  • How to write a spec that gives your agent one clear goal and actually produces useful outputs
  • How to connect Salesforce, your marketing automation platform, social media, and other APIs so your agent has real data to work with
  • The stair-stepping approach: build one agentic workflow at a time instead of trying to automate everything at once
  • How to set guardrails so your agent runs campaigns semi-autonomously without emailing your entire database by accident
  • What 10K does today versus what it could do on day one, and what the realistic 30, 60, and 90-day build looks like

Resources from this session:

Grab the spec and sample historical data to build your own: saastrannual.com/resources

Free Replit credits: use code REPLITSAASTR

Read 10K's own take on whether he is a VP of Marketing: saastr.com/is10kavpofmarketing

About this session: Recorded live at SaaStr AI Annual 2026 in San Mateo. Part of SaaStr's ongoing series on building and deploying AI agents


Tune into The Official SaaStr Podcast: SaaS | Founders | Investors for direct conversations with the people building and funding the software-as-a-service industry. This isn't about abstract theory; it's the practical, often hard-won wisdom from prominent founders and seasoned investors who have navigated the path themselves. Each episode digs into the specific mechanics of scaling a SaaS business, focusing on the critical journey from zero to one hundred million dollars in annual recurring revenue. You'll hear founders break down what actually worked when it came to hiring key talent, entering new markets, and managing the immense pressure of hyper-growth. From the investor side, the discussions reveal how top venture capitalists evaluate potential, what metrics truly matter beyond the pitch deck, and their perspectives on sustainable company culture. Hosted by SaaStr, this podcast serves as an ongoing masterclass for operators and entrepreneurs who prefer learning through candid stories and detailed strategies rather than generic advice. The dialogue is always grounded in the fierce realities of the competitive tech landscape, making every interview a source of actionable insights you can apply to your own challenges.
Author: Language: English Episodes: 50

The Official SaaStr Podcast: SaaS | Founders | Investors
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