SaaStr 877 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina

CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina (Partner @ Baobab Ventures and Former VP of Revenue at ElevenLabs). Hosted by Sam Blond, CEO and Co-Founder of Monaco

Carles Reina was the fourth employee and first GTM hire at ElevenLabs. Four years later, the company hit $600M ARR and an $11B valuation. In this episode of CRO Confidential, Carles breaks down exactly how they built it.

He covers the distribution-first strategy that drove 0 to $100M in 20 months, the grants program that pulled demand away from every competitor in the market, and the 20X quota model that had reps hitting 300-600% attainment. He also gets into what he'd do differently — why sales enablement and senior sellers should come earlier than most founders think — and how ElevenLabs wired AI into their GTM motion before most companies were even asking the question.

If you're building go-to-market from scratch or trying to figure out what "AI-native" revenue looks like in practice, this one is required listening.

This episode of the SaaStr podcast is brought to you by Monaco:

 If you're using AI in your go-to-market or you wanna get going, then you need to try Monaco. We're on it, SaaStr's on it, we love it. We use it for outbound, but you can use it for everything, actually. It's everything you need all in one place. At Monaco, it's the all-in-one revenue platform and your system of record. It builds your TAM, runs outbound, captures every interaction, and manages pipeline in one place, all in one great unified platform. Go to monaco.com to learn more.