SaaStr 878: We Doubled Revenue with Agents. Here's Exactly How. (The Agents #014)

SaaStr 878: We Doubled Revenue with Agents. Here's Exactly How. (The Agents #014)

Author: SaaStr September 18, 2026 Duration: 57:06

In the last 12 months, SaaStr went from a contact form and a generic follow-up email to a fully agentified revenue stack spanning inbound, outbound, and renewals.

The result?

Revenue doubled, new business is up 60%, and renewals are already 60% ahead of last year, with six more months to go.

In this episode, Amelia and Jason walk you through the entire stack live, including 10K, our AI VP of Revenue, showing you the actual inputs, outputs, and results at every stage of the funnel.

You'll see:

  • How our inbound agent turned 3 million site sessions into 17,000 conversations and 600 booked meetings
  • The renewal agent that builds a hyper-personalized deck for every customer in real time, routed to the right person on their team
  • Why we use three enrichment tools (ZoomInfo, Sumble, and Clay) and why our agent refuses to pick just one
  • Why we eventually had to build our own outbound agent, and what third-party tools still can't do

If you've been thinking about agentifying your go-to-market, this is the closest thing to a blueprint we've ever shared.

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Tune into The Official SaaStr Podcast: SaaS | Founders | Investors for direct conversations with the people building and funding the software-as-a-service industry. This isn't about abstract theory; it's the practical, often hard-won wisdom from prominent founders and seasoned investors who have navigated the path themselves. Each episode digs into the specific mechanics of scaling a SaaS business, focusing on the critical journey from zero to one hundred million dollars in annual recurring revenue. You'll hear founders break down what actually worked when it came to hiring key talent, entering new markets, and managing the immense pressure of hyper-growth. From the investor side, the discussions reveal how top venture capitalists evaluate potential, what metrics truly matter beyond the pitch deck, and their perspectives on sustainable company culture. Hosted by SaaStr, this podcast serves as an ongoing masterclass for operators and entrepreneurs who prefer learning through candid stories and detailed strategies rather than generic advice. The dialogue is always grounded in the fierce realities of the competitive tech landscape, making every interview a source of actionable insights you can apply to your own challenges.
Author: Language: English Episodes: 50

The Official SaaStr Podcast: SaaS | Founders | Investors
Podcast Episodes
SaaStr 850: The Agents, Episode 1: Who Maintains All This? [not-audio_url] [/not-audio_url]

Duration: 1:08:06
SaaStr 850: The Agents, Episode 1: Who Maintains All This? Welcome to The Agents, a new weekly series where Amelia Lerutte, Chief AI Officer at SaaStr, and Jason Lemkin, Founder and CEO of SaaStr, pull back the curtain o…