SaaStr 390: How To Crush It With Interactive Content, What Type, Where and When To Use It Most Efficiently and Where Many People Make Mistakes with Randy Rayess, Founder @ Outgrow

SaaStr 390: How To Crush It With Interactive Content, What Type, Where and When To Use It Most Efficiently and Where Many People Make Mistakes with Randy Rayess, Founder @ Outgrow

Author: Jason M. Lemkin 🦄 October 28, 2020 Duration: 25:31

Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms. Before VenturePact Randy held roles at Ampush and then on the investor side at SilverLake. If that was not enough, Randy is also an investor having invested in the likes of SmartyPal, Nooch, Alie and AirCare Labs to name a few. 

 In Today’s Episode We Discuss:

  • How Randy made his way from the world of PE with SilverLake to changing the game of digital marketing with Outgrow?
  • What does interactive content mean? What are the most common forms? When should one start to use interactive content What resources and team does one need to engage with an interactive content strategy? Where do many people make mistakes with using interactive content?     
  • How should one think about idea generation for interactive content? How does one know what interactive content works best? How should we test it’s effectiveness? How should interactive content be promoted? Where should it be placed? How many text inputs is it optimal to request for?     
  • How does it convert more leads? How does Randy think about using interactive content to maximise sales rep efficiency? How should customer success engage with interactive content? What can be done to make the sales and customer success teamwork so well together?    

Randy’s 60 Second SaaStr:

  1. The hardest element of Randy’s role with Outgrow today?
  2. Hardest role to hire for today? Why?
  3. What would Randy most like to change about the world of SaaS?  

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

Harry Stebbings

SaaStr

Randy Rayess

 



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Hosted by Jason M. Lemkin, The Official SaaStr Podcast: SaaS | Founders | Investors goes straight to the source, pulling back the curtain on what it really takes to build and fund a software company. Each conversation is a direct line to the experiences of prominent founders and seasoned investors, moving beyond theory into the practical realities of scaling a business. You’ll hear founders break down the grueling yet critical journey from zero to one hundred million dollars in annual recurring revenue, discussing the inflection points that most companies face and the often-overlooked details of hiring a team that can sustain growth. From the investor side, the discussions reveal how the most successful backers evaluate opportunities, what metrics they scrutinize beyond the pitch deck, and how their partnership evolves with a company through various stages. This podcast is built on the premise that the collective wisdom of those who have navigated the SaaS landscape is the best guide for those currently in the trenches. The result is a resource that feels like a series of candid, master-level conversations, offering actionable insights for operators aiming to accelerate their path to scale and for anyone curious about the mechanics of venture capital in the software world. Tune in for unscripted lessons from the front lines of the industry.
Author: Language: English Episodes: 100

The Official SaaStr Podcast: SaaS | Founders | Investors
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