Design Matters

Design Matters

Author: Mark Asquith August 3, 2023 Duration: 17:38

Design is everywhere. Design is every THING. You simply cannot escape it.

But, as podcasters, we fall into the same trap that so many other types of organisation fall into: commoditising design and believing it to be something that we can either skimp on, do ourselves or that doesn't matter.

All of that is simply wrong, and very seriously wrong.

We also believe that design simply means "graphic design". It doesn't. Designing every single aspect of your show means that you can genuinely compete for revenue with the big shows, shows that often get it very right, and guess what... it doesn't have to cost anything more than a mindset.

Fan of the show? Find it helpful?

You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.

Your next steps

I teach podcasting a lot and for free. So, here's what I'd recommend you do next:

  • Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
  • Ask me anything at all about podcasting over on Twitter: Twitter

If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
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Duration: 13:59
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Kipper McGee, of Brandwidth on Demand and a good friend of mine asked if Facebook is still a good marketing tool for podcasters due to the increasing amount of people choosing to spend less time on the platform. With iOS…