Podcast Industry Perspective

Podcast Industry Perspective

Author: Mark Asquith September 7, 2023 Duration: 40:29

I got into podcasting a decade ago. Since then, I've seen it change from a fledging industry with little revenue flowing through it and flourish into a genuine media industry with billions in ad revenue available every year, the teething problems of a measurement industry, and the "boom" of 2019-2021 (ish).

There are people who have been in this game longer than me, and we've all seen the industry change. I've spoken about podcasting becoming a genuine "industry" many, many times but right now, we're at an inflection point in the journey of podcasting and there are two ways to approach it mentally: we embrace it and do our bit to innovate, or we shout loudly that "it's not what it was, so can't be good" and let the industry pass us by.

Which will you choose?

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Your next steps

I teach podcasting a lot and for free. So, here's what I'd recommend you do next:

  • Watch my free podcasting tutorials on YouTube: YouTube (Captivate)
  • Ask me anything at all about podcasting over on Twitter: Twitter

If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Apple Podcasts Changes Incrementally Improve Podcasting [not-audio_url] [/not-audio_url]

Duration: 9:20
If you've seen or heard my Listener Acquisition Flow talk you know that I've long been a fan of using anything other than "subscribe" as a call to action and, whilst Spotify has been doing something else for a while, App…
Should You Release LOTS of Episodes on Launch Day? [not-audio_url] [/not-audio_url]

Duration: 6:23
This week, Doug Piper asked "If you're starting a new podcast and you've created 40 or more episodes ready to release. How many would you start with and how often would you release them?" so let me get right to that...
Explode Your Podcast Growth [not-audio_url] [/not-audio_url]

Duration: 10:24
I got into an interesting Twitter chat this weekend and it made me think about those who sell the promise of "exploding" your podcast growth. Might rant...
The Worst Podcasting Advice I've Ever Heard [not-audio_url] [/not-audio_url]

Duration: 9:13
I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more?
What Is Dynamic Content Insertion? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 7:23
There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more relevant, timely and valuabl…
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Duration: 10:02
Captivate now integrates with Descript, a super handy tool beloved by podcasters! Here are 3 ways to use our new direct integration to speed up your podcasting workflow.
Should I Create an Alexa Flash Briefing? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 8:03
Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are the benefits, why create on…
How to Deal with a Sudden Drop in Podcast Listeners [not-audio_url] [/not-audio_url]

Duration: 10:10
It happens to all of us somewhere down the podcasting road. A sudden or expected change in podcast downloads or a gradual decline in your audience isn't a death sentence for your podcast.
How Can I Use My Podcast to Drive Leads to My Business? [not-audio_url] [/not-audio_url]

Duration: 8:52
If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. Here's how to use your podcast as a lead generation tactic.