Producing vs Progressing Your Podcast

Producing vs Progressing Your Podcast

Author: Mark Asquith April 12, 2021 Duration: 11:00
Let's accept that production is the thing that we have to do - we can't podcast without producing a podcast and so we can't assume that by producing and releasing, we're doing enough to progress.

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Is Clubhouse a Podcast Marketing Game Changer? [not-audio_url] [/not-audio_url]

Duration: 9:56
It feels like every podcaster, entrepreneur and creator (+ Elon Musk) is on Clubhouse, the new audio-only, open-forum social media app. Is it here to replace podcasting? How can you use it to market your show? Is it even…
A Podcast Marketing Lesson from "The Log Guy" [not-audio_url] [/not-audio_url]

Duration: 14:34
Podcast marketing is a grind, that's true. But there are some fundamentals you should always consider to be your "true north". I experienced something weird with a salesperson this week that got me thinking about the les…
Podcast Q&A: How To Use Paid Social Media for Podcasts? [not-audio_url] [/not-audio_url]

Duration: 8:45
Before the holidays, we covered a couple of ways to grow your podcast organically over social media. This week - paid ads. What should you know before getting stuck in? What works best, and where should you spend your mo…
Podcast Q&A: Who Matters More - You or Your Listener? [not-audio_url] [/not-audio_url]

Duration: 7:52
Thanks to podcaster Aaron Griffin who asked this really interesting question - "who is at the center of your podcast, you or your listener?" Let's get philosophical about podcasting, your community, being a host and a co…
Purposeful Podcasting [not-audio_url] [/not-audio_url]

Duration: 11:32
If you haven't, go and listen to episode 240 before this one! What are your goals in podcasting? To podcast professionally? To build an audience? To relax with friends? Whatever your aim is, podcast planning and goal set…
Podcast Q&A: Using Podcast Reviews as Free Marketing! [not-audio_url] [/not-audio_url]

Duration: 9:25
Podcast reviews are free marketing for your podcast, but few hosts really take the time to put them to work. A podcaster in our Facebook group recently asked us for ways to use reviews creatively as part of a podcast mar…
Why We Stopped Repurposing The Podcast Accelerator for YouTube [not-audio_url] [/not-audio_url]

Duration: 11:30
We've been experimenting with repurposing every episode of the Podcast Accelerator for YouTube. Now we're stopping, and here's the reason why (as well as what you can learn from our journey!)Welcome to The Podcast Accele…
Why Isn't My Podcast Marketing Working? [not-audio_url] [/not-audio_url]

Duration: 13:41
Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of course, podcasters like you.…