Purposeful Podcasting

Purposeful Podcasting

Author: Mark Asquith January 18, 2021 Duration: 11:32
If you haven't, go and listen to episode 240 before this one! What are your goals in podcasting? To podcast professionally? To build an audience? To relax with friends? Whatever your aim is, podcast planning and goal setting is key to your show's success.

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Revenue Lessons from Big Podcasts [not-audio_url] [/not-audio_url]

Duration: 27:34
When it comes to generating predictable revenue from a podcast, reliability in downloads is vital.Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling merch, selling live-taping ti…
Shock Through Your Podcast Growth Plateau with 3 Practical Ideas [not-audio_url] [/not-audio_url]

Duration: 26:47
I frequent many podcasting communities and without a doubt, the biggest question (and the biggest question for the last decade) is "How do I grow my podcast?".I've spoken before about why this isn't an easy task and why…
Explained: Selling Your Podcast as a Membership [not-audio_url] [/not-audio_url]

Duration: 31:08
In this episode, I discuss how to build audience loyalty and drive podcast growth through exclusive content and early/premium access. Learn how to identify the types of content that resonate most with your listeners and…
Podnews Live (Manchester) 2023 Review [not-audio_url] [/not-audio_url]

Duration: 17:54
In this episode, I dive into my experience at the Podnews Live Manchester event on June 13, 2023. Held at The Lowry Theatre in Salford, Manchester, this event was an absolute success, buzzing with industry experts and en…
The Podcast Show London Review (2023) [not-audio_url] [/not-audio_url]

Duration: 37:15
Last week, me and the Captivate (@CaptivateAudio) team hit London for The Podcast Show (@PodcastShowLDN). We joined our fabulous Global family (@Global) as podcasting industry experts, enthusiasts and creators descended…
Is YouTube Good for Podcasting? A Deep Dive with James Cridland [not-audio_url] [/not-audio_url]

Duration: 54:08
In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and spec…
What's Coming up on the Show? [not-audio_url] [/not-audio_url]

Duration: 7:48
Today I'd like to run you through what's coming up on the podcast that will help you to grow your audience! As I come out of hiatus I've planned an array of content to help with your podcast growth, monetisation and that…
The Hiatus is Over! [not-audio_url] [/not-audio_url]

Duration: 15:00
The hiatus is over!It's been a while but I'm back to educate and (subjectively...) entertain those creators looking to build a meaningful, sustainable podcast audience.There will be some changes so I want to spend a litt…