Bobby's Burgers: The Innovation Behind the Unbeatable Burger Experience

Bobby's Burgers: The Innovation Behind the Unbeatable Burger Experience

Author: Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions June 9, 2025 Duration: 34:19

In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian welcomes Anne Pritt, Chief Marketing Officer for Bobby’s Burgers by Bobby Flay. Jeremy and Anne discuss the collaboration with celebrity chef Bobby Flay, focusing on how Bobby's travels inspire seasonal and craveable menu items including burgers, fries, and shakes. Anne shares her extensive background in marketing with brands like Tim Horton's and Sbarro, and explains the philosophy behind Bobby’s innovations and limited-time offerings, including the use of high-quality ingredients like certified Angus beef. They also discuss the tech stack used to ensure consistent product quality and the strategic growth plan for expanding Bobby’s Burgers through traditional and non-traditional franchises. Listeners are encouraged to learn more about Bobby's Burgers and potential franchise opportunities.

00:00 Bobby's Burgers

00:54 Introduction and Warm Welcome

01:22 Meet Anne Pritz: Chief Marketing Officer of Bobby's Burgers

01:36 Anne's Professional Journey

02:53 Who is Bobby Flay?

03:48 The Unbeatable Burger Experience

04:58 Personal Stories and Bobby Flay's Approachability

07:24 Bobby's Burgers: The Fast Casual Concept

10:07 Menu Innovation and Limited Time Offerings

14:16 Marketing Strategies for New Products

18:39 Latest Menu Innovations: Greek Town Burger and Blueberry Cheesecake Milkshake

26:25 Franchising Opportunities and Expansion Plans

33:03 Conclusion and Final Thoughts


Ever feel like the tech in your restaurant is more of a headache than a help? You’re not alone. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions cuts through the noise, offering real talk from people who’ve been in the trenches. Host Jeremy brings a lifetime of perspective-his family founded Custom Business Solutions, and he spent school vacations soldering components, giving him a unique, ground-up understanding of the systems that keep dining rooms and kitchens humming. This isn’t abstract theory; it’s practical knowledge forged from years of combined hands-on experience in implementation, marketing, and daily operations. Each episode feels like a conversation with a trusted advisor, breaking down complex topics into actionable advice you can use immediately. Whether it’s navigating a new point-of-sale rollout, understanding how to leverage data, or simply making your current tech stack work harder for you, this podcast provides clarity. Tune in for straightforward discussions that focus on one core goal: using technology to run your business more smoothly and profitably. It’s a resource built on genuine expertise, designed specifically for owners and operators who need reliable solutions, not just flashy trends.
Author: Language: English Episodes: 100

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
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