The Power of Digital Signage in Modern Business

The Power of Digital Signage in Modern Business

Author: Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions March 16, 2026 Duration: 32:18

00:00 Introduction to Atmosphere TV and Its Mission
03:29 Content Strategy and Audience Engagement
06:25 The Evolution of Atmosphere's Offerings
09:22 The Role of Digital Signage in Business
12:15 Live Sports and Real-Time Content
14:59 Advertising and Driving Customer Behavior
17:36 Installation and User Experience
21:38 The Impact of AI on Advertising
24:06 Conclusion and How to Get Started with Atmosphere TV


Ever feel like the tech in your restaurant is more of a headache than a help? You’re not alone. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions cuts through the noise, offering real talk from people who’ve been in the trenches. Host Jeremy brings a lifetime of perspective-his family founded Custom Business Solutions, and he spent school vacations soldering components, giving him a unique, ground-up understanding of the systems that keep dining rooms and kitchens humming. This isn’t abstract theory; it’s practical knowledge forged from years of combined hands-on experience in implementation, marketing, and daily operations. Each episode feels like a conversation with a trusted advisor, breaking down complex topics into actionable advice you can use immediately. Whether it’s navigating a new point-of-sale rollout, understanding how to leverage data, or simply making your current tech stack work harder for you, this podcast provides clarity. Tune in for straightforward discussions that focus on one core goal: using technology to run your business more smoothly and profitably. It’s a resource built on genuine expertise, designed specifically for owners and operators who need reliable solutions, not just flashy trends.
Author: Language: English Episodes: 50

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Podcast Episodes
California Pizza Kitchen Scaled on Culture — Rick Rosenfield [not-audio_url] [/not-audio_url]

Duration: 43:55
Rick Rosenfield, co-founder of California Pizza Kitchen, shares the story of how he and his partner, Larry Flax, changed the way America eats pizza. From their humble beginnings as federal prosecutors to creating a uniqu…
Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips [not-audio_url] [/not-audio_url]

Duration: 41:12
The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding sto…
Restaurant Cooking Oil, Reinvented: RTI’s Alissa Partee [not-audio_url] [/not-audio_url]

Duration: 31:15
The conversation covers the process of managing used cooking oil in restaurants, the innovative solutions provided by Restaurant Technologies Incorporated (RTI), and the environmental impact of their services. The incomi…
Cracking Eggs in the Drive-Thru: Farmer Boys’ John Lucas [not-audio_url] [/not-audio_url]

Duration: 37:32
The conversation covers the introduction of Farmer Boys, the concept of the brand, John's culinary journey, expansion and franchising, the franchisee vetting process, and favorite Farmer Boys menu items. The brand's dive…
The $30,000 Refund Nobody Caught: MachineQ’s Tom Woodbury [not-audio_url] [/not-audio_url]

Duration: 40:13
The conversation covers a wide range of topics related to the implementation of IoT and AI in the restaurant industry. It explores the impact of security camera audits, the introduction of IoT technology, the automation…
The Future of Sports Streaming for Bars and Restaurants [not-audio_url] [/not-audio_url]

Duration: 42:47
00:00 Introduction and episode overview00:30 Jeremy introduces the sponsor and guest00:57 Bryan shares his background and entry into media02:04 What is EverPass and its mission03:54 The importance of live sports in custo…
Restaurant Scheduling, Fixed: How Shiftwerx Cuts the Chaos [not-audio_url] [/not-audio_url]

Duration: 44:29
00:00 Introduction and Jeremy's opening remarks00:26 Guest introduction: Jake and his background01:18 The chaos of restaurant scheduling and initial solutions02:15 The inspiration behind Shiftwerx and its core features04…