Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

Author: Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions August 24, 2026 Duration: 41:12

The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.

Takeaways

  • Passion for people drives the success of Surcheros.
  • Site selection and off-prem sales are critical for the growth of the brand.
  • Franchisees are attracted to the authenticity and transparency of the Surcheros team.

Chapters

  • 00:00 Founding Story and Unique Concept
  • 03:16 Passion for People and Purpose
  • 06:32 Site Selection and Off-Prem Sales
  • 09:27 Franchisee Experience and Engagement
  • 25:19 Product Differentiation and Innovation
  • 29:57 Franchisee Selection and Cultural Fit
  • 33:07 Brand Expansion and Product Recommendations

Ever feel like the tech in your restaurant is more of a headache than a help? You’re not alone. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions cuts through the noise, offering real talk from people who’ve been in the trenches. Host Jeremy brings a lifetime of perspective-his family founded Custom Business Solutions, and he spent school vacations soldering components, giving him a unique, ground-up understanding of the systems that keep dining rooms and kitchens humming. This isn’t abstract theory; it’s practical knowledge forged from years of combined hands-on experience in implementation, marketing, and daily operations. Each episode feels like a conversation with a trusted advisor, breaking down complex topics into actionable advice you can use immediately. Whether it’s navigating a new point-of-sale rollout, understanding how to leverage data, or simply making your current tech stack work harder for you, this podcast provides clarity. Tune in for straightforward discussions that focus on one core goal: using technology to run your business more smoothly and profitably. It’s a resource built on genuine expertise, designed specifically for owners and operators who need reliable solutions, not just flashy trends.
Author: Language: English Episodes: 50

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
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