All Things Email - with Carolina Moore

All Things Email - with Carolina Moore

Author: Sam Hunter February 4, 2026 Duration: 56:49

#068 - Carolina Moore comes back to the podcast to discuss all things having to do with email strategy. We cover email providers, lead magnets, how to interpret analytics, and what goes on under the hood of the internet with respect to deliverability, unsubscribes, and junk mail.

We also talk about the bane of small businesses everywhere, the dreaded credit card charge-back, and why it’s ALWAYS kind to reach out to a small business to resolve an issue before you call the credit card co.

Show Notes

Website - https://alwaysexpectmoore.com/

YouTube - https://www.youtube.com/craftmoore

Instagram - @craftmoore - https://www.instagram.com/craftmoore

Facebook Group for Quilt Pattern Designers - https://www.facebook.com/groups/856309977824732

Embroidered Journey - https://embroideredjourney.com/

Back to Nature QAL - https://www.leilagardunia.com/back-to-nature-paper-piecing-quilt-along

Flodesk - https://flodesk.com/

Aweber - https://www.aweber.com/

Mailchimp - https://mailchimp.com/

Kit - https://kit.com/

WooCommerce - https://woocommerce.com/

Lego Sam Blanket Fort - https://www.instagram.com/huntersds/p/CEl84sQnNQs/

How to Own a Revolutionary Craft Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter’s Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product

Thanks for reading How to Own a Revolutionary Craft Biz! This post is public so feel free to share it.



Get full access to How to Own a Revolutionary Craft Biz at www.revcraftbiz.com/subscribe

Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

The Rev Craft Biz Podcast
Podcast Episodes
Making the Changes to Ease Burnout - With Timna Tarr [not-audio_url] [/not-audio_url]

Duration: 1:10:28
#073 - Timna joins the podcast again to talk about some of the things she’s done to help ease the burnout she was feeling a couple of years ago. She re-evaluated how she does her teaching, and modified the WHERE to give…
Collaborative Design Projects - with Kristy Lea [not-audio_url] [/not-audio_url]

Duration: 1:05:07
Kristy Lea visits the pod again, and this time we dig into what it takes to run and participate in collaborative design projects.We discuss the differences in doing free block projects for strategic email list growth, an…
All About the Trade Shows - With Maddie Kertay [not-audio_url] [/not-audio_url]

Duration: 59:20
#070 - Maddie Kertay returns to the podcast for a discussion about trade shows. Hot on the heels of Quilts Inc shutting down the long-running Houston Quilt Market, H&H, which has been running a spring trade show for a co…
To AI or Not - with Holly Marsh [not-audio_url] [/not-audio_url]

Duration: 1:07:58
#069 - Holly MarshMy friend and fellow biz owner and artist Holly Marsh returns to the podcast for a great discussion about using AI.There is no doubt that AI is here to stay, but how much of it is actually useful or tim…
From Doubt to 2000 Students - with Andi Barney [not-audio_url] [/not-audio_url]

Duration: 1:20:14
Episode 066It was great having Andi Barney on the pod to talk about turning her passion for vintage machines into one of the most unique businesses in our industry, that of teaching people sewing machine maintenance. Not…
Cheerleading People's Creative Expression - with Heather Givans [not-audio_url] [/not-audio_url]

Duration: 1:19:13
Episode 065Heather Givans runs Crimson Tate, a quilt store, but it’s really a supportive community that lives inside a building. Heather brings her former high school art teacher and camp counsellor chops to the communit…
The Balance of Passion and Business - With Libs Elliott [not-audio_url] [/not-audio_url]

Duration: 1:15:08
Episode 064Libs and I fired up this conversation a few weeks before we hung out in person at the European Patchwork Meeting in September. She was just finishing up the work that she exhibited (what a WOW show) and we tal…
Choosing the Rules to Follow - with Chawne Kimber [not-audio_url] [/not-audio_url]

Duration: 1:13:06
Episode 063It was SO great to sit down with Chawne Kimber and talk about her quilts. I was a huge fan of her work before I met her, and through the years of our friendship, my appreciation for both her and the work she m…