All Things Email - with Carolina Moore

All Things Email - with Carolina Moore

Author: Sam Hunter February 4, 2026 Duration: 56:49

#068 - Carolina Moore comes back to the podcast to discuss all things having to do with email strategy. We cover email providers, lead magnets, how to interpret analytics, and what goes on under the hood of the internet with respect to deliverability, unsubscribes, and junk mail.

We also talk about the bane of small businesses everywhere, the dreaded credit card charge-back, and why it’s ALWAYS kind to reach out to a small business to resolve an issue before you call the credit card co.

Show Notes

Website - https://alwaysexpectmoore.com/

YouTube - https://www.youtube.com/craftmoore

Instagram - @craftmoore - https://www.instagram.com/craftmoore

Facebook Group for Quilt Pattern Designers - https://www.facebook.com/groups/856309977824732

Embroidered Journey - https://embroideredjourney.com/

Back to Nature QAL - https://www.leilagardunia.com/back-to-nature-paper-piecing-quilt-along

Flodesk - https://flodesk.com/

Aweber - https://www.aweber.com/

Mailchimp - https://mailchimp.com/

Kit - https://kit.com/

WooCommerce - https://woocommerce.com/

Lego Sam Blanket Fort - https://www.instagram.com/huntersds/p/CEl84sQnNQs/

How to Own a Revolutionary Craft Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter’s Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product

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Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

The Rev Craft Biz Podcast
Podcast Episodes
Always Learning and Experiencing - with Latifah Saafir [not-audio_url] [/not-audio_url]

Duration: 1:03:18
I first met Latifah as she helmed the Los Angeles Modern Quilt Guild about 15 years ago, and it’s been an honor to remain connected over the years, and to see her business and statute in the industry develop.We talk abou…
Stitching Your Feminism - with Stephanie Rohr [not-audio_url] [/not-audio_url]

Duration: 1:31:55
Stephanie Rohr first crossed my radar a few years ago, when a NY Times article detailed that her first book, Feminist Cross Stitch, got pulled from Michaels for having profanity in its pages. I immediately bought the boo…
Embracing Tradition - with Tara Faughnan [not-audio_url] [/not-audio_url]

Duration: 1:17:29
#060: Tara Faughnan takes us on her quilting journey, through fabric design and a passion for traditional quilting blocks. She was recently the keynote speaker at QuiltCon 2025, and the attendees got to see her explorati…
Authentically Attracting Your People - With Samantha Hoyt [not-audio_url] [/not-audio_url]

Duration: 1:22:10
#059 - Samantha Hoyt was a joy to talk to - two Sams collide to talk about all the things, and let me tell you, we discovered we have a lot in common. Sam is past the point of being anything other than authentically who…
Navigating the Gatekeeping - with Karlee Porter [not-audio_url] [/not-audio_url]

Duration: 1:26:29
#058 - Karlee Porter is a life-long artist, always going in her own direction. So it makes sense that when she turned to quilting, especially long-arm quilting, she took to doing it her way - and teaches other to follow…
Joining and Building the Quilting Community - with HollyAnne Knight [not-audio_url] [/not-audio_url]

Duration: 1:24:13
#057 - I was so excited to talk with HollyAnne Knight because I see her as such a powerhouse of positivity and inclusivity within the industry. She calls all her people Rock Stars, and upholds them as such in the communi…
Taking on the Challenges - with Jo Wollschlaeger [not-audio_url] [/not-audio_url]

Duration: 1:49:30
#056: Jo Wollschlaeger talks challenges on the pod! She takes on a lot of the challenges in the modern quilting world, like the Pantone Color of the Year Challenge, or any of the various challenges for the MQG’s yearly Q…
Niching and Pivoting - With Amy Lollis [not-audio_url] [/not-audio_url]

Duration: 1:19:49
#055 - My convo with Amy Lollis was so fun. She’s full of thoughts and ideas that move a mile a minute so we covered a lot of ground. I love that she talked about coming out of a pattern designing course more interested…
Stitching for Self Care - with Melissa De Leon Mason [not-audio_url] [/not-audio_url]

Duration: 1:15:22
054 - Melissa De Leon Mason joins the pod and we had such a great convo! We talked about how teaching has become her favorite part of the industry, and how she decided to teach foundation paper-piecing design - something…