S02E07 5 Lessons From a Founder Who Built Her Business While Working Full Time | Teva Thomas

S02E07 5 Lessons From a Founder Who Built Her Business While Working Full Time | Teva Thomas

Author: Sara Orellena September 3, 2026 Duration: 23:26

Sara sits down with Teva Thompson, founder of a branding and operations company serving women-led businesses and nonprofits, to explore how she built her company slowly and intentionally while working full time and raising a family. They dig into the shift from surface-level branding to deep operational systems, the power of Lean Six Sigma thinking, and why creating supportive, women-centered business communities matters. The conversation closes with practical, actionable advice for anyone feeling overwhelmed about starting a sustainable business.


Show Notes

00:11 - Introducing today's theme: building with intention

00:15 - Meet Teva Thompson, founder supporting women-led businesses and nonprofits

00:33 - How she built her company slowly while working full time and raising a family

01:18 - Teva's journey: why she chose to build the brand slowly and sustainably

02:07 - How motherhood shaped her need for flexible systems and processes

03:05 - The shift from branding to full operational strategy

03:23 - What she noticed in clients who jump straight to logos without systems

04:26 - Sara shares her own experience focusing on aesthetics over substance

05:08 - How strong foundations create calmer, more confident business owners

06:07 - Introducing Lean Six Sigma certification and its role in her work

06:32 - What Lean Six Sigma really means: standards over perfection

07:25 - Common operational gaps she sees in small businesses

08:29 - Why systems should be flexible and grow alongside the business

09:16 - Why Teva intentionally focuses on serving women-led businesses

10:38 - Sara reflects on feeling dismissed in mixed-gender business spaces

11:25 - The value of safe, supportive spaces for women entrepreneurs

13:03 - Bigger picture: women's roles in solving issues like poverty and hunger

13:46 - Sara's story about a client bringing kids to a business conference

14:37 - What true flexibility looks like for working mothers

16:03 - Creating individualized systems that honor each person's needs

16:47 - How Teva stays grounded and avoids burnout

16:58 - The importance of guilt-free rest and self-care

17:37 - Travel as a form of solitude and recharging

18:07 - Sara's own reset ritual: phone-free dog walks

19:00 - Optimism about the next generation's approach to self-care

19:47 - Practical first step for anyone wanting to start a business

20:08 - Advice: find a mentor, research brands you admire, take notes

21:07 - How to connect with Teva and access a free brand consultation

22:08 - Closing thoughts: patience, community, and building something that lasts



SEO Description


Teva Thompson shares how she built a branding and operations company for women-led businesses slowly and intentionally while working full time and raising a family.



Ever wondered what the actual road looks like for those who have built something meaningful? The Route to Success isn't about abstract theories or glossy highlight reels. Instead, it digs into the granular, often messy details of real business journeys. Each conversation strips back the polished finish to reveal the pivotal decisions, the unexpected detours, and the hard-won lessons learned along the way. You'll hear founders, innovators, and seasoned operators recount the moments that truly defined their path-not just the triumphs, but the setbacks that reshaped their strategies. This podcast operates on the belief that the most valuable maps are drawn from lived experience, not just theory. It’s for anyone curious about the substance behind the story, offering candid reflections and practical insights that are rarely discussed in formal settings. Tune in for authentic dialogues that explore how diverse routes can lead to a common destination of achievement, providing a more nuanced and human perspective on what it takes to navigate the complex landscape of modern business.
Author: Language: English Episodes: 50

The Route to Success
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