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In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.
Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial audiences. They discuss the challenges of bootstrapping, the importance of intentional branding and design, and how community support has been vital to their growth. They also highlight the evolving cultural shift toward mindful drinking, OOSO’s unique positioning in the NA beverage space, and what’s next for the brand, including new flavors and a soon to be fully caffeine-free lineup.
Whether you’re interested in innovative consumer products, the sober-curious movement, or the realities of building a startup with your life partner, this episode offers valuable insights and inspiration.
Listen now!
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Listen in as they share about:
- Brand Origin & Founders’ Story
- Mission & Brand Values
- Product Development & Ingredients
- Sober Curiosity & Consumer Trends
- Flavor Profiles & Innovation
- Branding & Design
- Community & Competition
- Retail & Distribution
Episode Links:
Website: https://drinkooso.com/
Instagram: https://www.instagram.com/drinkooso/
LinkedIn: https://www.linkedin.com/in/oliverhspring/
LinkedIn: https://www.linkedin.com/in/sophiaracciatti/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Caitlin's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
