Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

Author: Startup CPG October 10, 2025 Duration: 35:39
The Startup CPG Podcast
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In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.

Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial audiences. They discuss the challenges of bootstrapping, the importance of intentional branding and design, and how community support has been vital to their growth. They also highlight the evolving cultural shift toward mindful drinking, OOSO’s unique positioning in the NA beverage space, and what’s next for the brand, including new flavors and a soon to be fully caffeine-free lineup.

Whether you’re interested in innovative consumer products, the sober-curious movement, or the realities of building a startup with your life partner, this episode offers valuable insights and inspiration.

Listen now!

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Listen in as they share about:

  • Brand Origin & Founders’ Story
  • Mission & Brand Values
  • Product Development & Ingredients
  • Sober Curiosity & Consumer Trends
  • Flavor Profiles & Innovation
  • Branding & Design
  • Community & Competition
  • Retail & Distribution

Episode Links:

Website: https://drinkooso.com/ 

Instagram: https://www.instagram.com/drinkooso/
LinkedIn: https://www.linkedin.com/in/oliverhspring/ 

LinkedIn: https://www.linkedin.com/in/sophiaracciatti/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.




Show Links:

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  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


Behind every product on a store shelf, there's a story of risk, innovation, and relentless hustle. The Startup CPG Podcast, brought to you by the community at Startup CPG, digs into those stories where theory meets the messy reality of building a brand. You'll hear founders recount the pivotal moments that nearly broke their company and the breakthroughs that saved it, moving beyond polished success tales. Conversations often turn to the buyer's perspective, offering a rare look at what actually gets a product onto retail floors. The focus is relentlessly practical, dissecting supply chain snags, packaging dilemmas, and marketing strategies that cut through the noise. This podcast operates like a field manual for the trenches of consumer packaged goods, built on the belief that shared knowledge is the best advantage. Tune in for candid exchanges that feel more like a mastermind session than a broadcast, all aimed at demystifying the path to shelf space and sustainable growth.
Author: Language: English Episodes: 100

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