AI Agents are the new SaaS

AI Agents are the new SaaS

Author: Greg Isenberg July 1, 2026 Duration: 26:03
In this solo episode I lay out why I believe building agents is the new SaaS: software is shifting from helping you do the work to doing the work with you. I walk through a full playbook — find a niche, pick a workflow with a paycheck attached, shadow the human, spec the agent, build the minimum useful version, sell a pilot like labor, then productize the repeatable parts. I share live market examples like Slang AI for restaurants and Same Day for home services, plus pricing models and a distribution strategy built on workflow teardowns. I close with a 30-day, zero-to-100 plan for launching an agent-first business. This one is for anyone eager to build with AI or simply become more productive. Timestamps 00:00 – Intro 01:38 – Building Agents is the new SaaS 04:11 – Pick a valuable workflow 06:12 – Shadow the Human First 09:34 – Build the Minimum Useful Agent 12:50 – The wrapper makes it SaaS 15:50 – Sell the Pilot Like Labor (and Pricing) 18:37 – Own the workflow 21:45 – The Zero-to-100 Plan in 30 Days 24:14 – Closing Thoughts Key Points Agent SaaS sells work as a service; the product is the job itself, priced like labor. Start with a workflow that already carries a paycheck: high frequency, clear finish line, existing software, learnable edge cases, and felt pain. Shadow a human across 10–20 real jobs before you write a single prompt — the detail is the product. Ship the minimum useful agent — draft-and-approve, triage, coordinator, or bounded action — and earn autonomy over time. The wrapper (logs, approvals, evals, analytics) creates trust and turns automation into real SaaS. Win distribution with workflow teardowns: show the old way, show the agent way, sell the painkiller. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Greg Isenberg, the CEO of Late Checkout who has previously advised platforms like Reddit and TikTok, hosts a twice-weekly conversation designed to spark entrepreneurial thinking. The Startup Ideas Podcast is less about dry business theory and more about opening a window into the process of identifying opportunities. Each episode serves as a catalyst, presenting listeners with actionable concepts and the reasoning behind them. You'll hear Greg dissect market gaps, consumer behaviors, and emerging trends, translating them into tangible ideas for potential ventures. The aim is to build a consistent habit of creative exploration, pushing beyond the initial "what if" to consider the "how" and "why." This podcast functions as a regular dose of inspiration for anyone feeling stuck in a rut or simply curious about the mechanics of building something new. It’s a resource for aspiring founders, side-hustlers, and innovators who appreciate seeing the blueprint before the ground is broken. Tuning in means joining a forward-thinking dialogue where the next big idea might just click into place.
Author: Language: English Episodes: 50

The Startup Ideas Podcast
Podcast Episodes
Codex Sites Clearly Explained (and how to use it) [not-audio_url] [/not-audio_url]

Duration: 24:41
In this solo episode I walk through Codex Sites end to end, building a real internal tool live so you can copy the exact workflow. I open by comparing Codex Sites with one-prompt tools like Replit and Lovable, then const…
The Next $100B Market: Selling To AI Agents [not-audio_url] [/not-audio_url]

Duration: 14:00
In this solo episode, I break down the shift from a human-first internet to an agent-first one, where AI agents become the customers that discover, evaluate, pay, and recommend. I map the agent buying journey and the new…
Google's Biggest AI Announcements (I Was There) [not-audio_url] [/not-audio_url]

Duration: 25:42
Live from Google I/O, I sit down with Logan Kilpatrick from the Google DeepMind team to unpack everything Google just announced and what it means for founders, developers, and anyone trying to build with AI right now. We…
9 Huge Startup Opportunities in the AI Boom [not-audio_url] [/not-audio_url]

Duration: 1:08:23
I sit down with my friend Jonathan Courtney, a.k.a. Jicecream, to dig into the 9 biggest startup opportunities I see right now across B2C, AI, mobile, and IRL. We each pick ideas, trade reactions, and pressure-test them…
Andrew Wilkinson: AI Agents run my business and life [not-audio_url] [/not-audio_url]

Duration: 47:02
If you want more workflows and tactics to build a business with AI, check out this free workshop: https://www.ideabrowser.com/workshop I sit down with Andrew Wilkinson and we go deep on how he's restructured his work, hi…
The $1M+ Solo AI Agent Business (Full Course) [not-audio_url] [/not-audio_url]

Duration: 47:55
Nick agreed to personally set up your Orgo in a 15 min call: https://startup-ideas-pod.link/orgo_ai I sit down with Nick from Orgo to break down exactly how to run a one-person AI agent business that can realistically cl…
7 tiny AI agent ideas I built with Genspark Claw [not-audio_url] [/not-audio_url]

Duration: 29:52
Get started building your tiny AI Agent business with Genspark Claw: https://www.genspark.ai/?utm_source=po&utm_campaign=GregIsenberg In this solo episode, I share seven tiny, cash-flowing startup ideas you can build wit…
My AI Design Workflow That Doesn't Ship Slop [not-audio_url] [/not-audio_url]

Duration: 51:02
I sit down with Meng To for his second appearance on the pod to dig into design md, Google's newly open-sourced format for capturing the soul of a design and porting it across every medium and tool. Meng walks me through…
Hire a team of AI Agents [not-audio_url] [/not-audio_url]

Duration: 41:28
I'm joined again by Imran Muthuvappa to walk through how to build your own AI Chief of Staff using a tool called Nebula. Imran shows me how to spin up specialized agents that handle the work a real chief of staff would d…
How to win with AI Agents in 2026 [not-audio_url] [/not-audio_url]

Duration: 1:05:11
Limited BONUS: First 1,000 builders get $1,000. Claim yours while supplies lasts.: https://startup-ideas-pod.link/hyperagent I sit down with Howie Liu, co-founder and CEO of Airtable, to talk about the agent economy and…