Claude Skills: The NEW Way to Build AI Agents (Live Tutorial)

In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before. Timestamps 00:00 – Intro 01:05 – What are Claude Projects 02:40 – Sub-agents in Claude Code explained 03:34 – Introducing Claude Skills 05:58 – Context rot and the performance degradation problem 08:01 – Why matter Claude Skills Matter 11:08 – Building a UTM link generator with Artifact Builder 17:41 – Claude Skill Demo: A/B test generator for website optimization 20:32 – Claude Skill Demo: Marketing analytics insights from campaign data 23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill 30:32 – Final Thoughts on Claude Skills 30:58 – Why AI adoption is falling and how better prompting solves it Key Points Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination You can create custom Skills using markdown files with instructions, reference documents, and executable scripts The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND AMIR ON SOCIAL Humblytics: https://humblytics.com/?via=community  X/Twitter: https://x.com/amirmxt  Youtube: https://www.youtube.com/@amirmxt