The 2026 Anti-Trend That Will Make Millions

Join me as I chat with Jonathan Courtney about how businesses can thrive by going against current digital trends, particularly by offering premium in-person experiences while others focus on AI and virtual offerings. He shares how his company has successfully transitioned from digital-only to in-person events, charging higher prices for physical experiences that consistently sell out. The conversation explores how physical products and experiences create perceived value, authenticity, and scarcity that digital alternatives cannot replicate. Timestamps: 00:00 - Intro 01:33 - The Anti-Trend to AI 05:53 - Why IRL Events 09:09 - Frameworks for Creating IRL Events 17:20 - JC’s Process for throwing IRL Events 30:27 - The power of physical products vs. digital offerings 36:22 - Final Thoughts and Conclusions Key Points: • Jonathan Courtney explains how to profit from the "anti-trend" to AI and digital automation by focusing on in-person experiences • In-person events are becoming increasingly valuable as people seek relief from digital overload and AI-generated content • Physical products and in-person events create scarcity and authenticity that digital offerings cannot match • Building small, dedicated audiences (even just "100 true fans") can be sufficient to run successful high-ticket in-person events The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/