What Does The Win Mean To You with Michael Zhang

What Does The Win Mean To You with Michael Zhang

Author: Guy Crawford Macpherson January 14, 2026 Duration: 31:47
Dr. Michael Zhang is the co-founder of Incumental. Before launching the platform, he worked as a clinician at the University of Sydney, supporting people struggling with gambling and other behavioral addictions. In his clinical work, he noticed a recurring gap: therapy was helpful, but many people needed support between sessions, while others weren’t ready for therapy at all and still wanted a private, practical way to regain control. Incumental grew out of that insight. 

Today, Michael focuses on turning clinical knowledge into accessible, scalable tools that support real behavior change, long-term recovery, and sustainable personal growth at the intersection of psychology and technology.

In This Episode


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Guy Macpherson holds a space for conversations that go beyond textbook definitions of trauma. In The Trauma Therapist, he engages with practitioners from diverse fields-including mindfulness, addiction recovery, and yoga-to explore the nuanced reality of healing. Each episode is built around the personal journeys of these dedicated professionals, uncovering not just their clinical insights but the human experiences that shaped their approach. You’ll hear how they navigate the complexities of pain and resilience, offering a sense of connection and practical wisdom for anyone interested in the process of recovery. This podcast is sustained by its community, and some guest appearances are sponsored, with those segments always clearly identified for transparency. It’s a resource that honors the depth of its subject, providing listeners with authentic stories about the dedication required to support the human spirit through its most challenging moments.
Author: Language: English Episodes: 100

The Trauma Therapist
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