The True Craft Podcast

The True Craft Podcast

Author: Small Batch Standard Language: English Episodes: 100
Every week on The True Craft Podcast, hosts Chris Farmand and Katy Noel pull up a chair for the kind of frank talk you’d usually only get in a private office or after hours at a trade show. This isn’t about surface-level success stories. Instead, each episode features a genuine conversation with a craft business owner, digging into the real and often messy details of running an operation. You’ll hear about the specific hurdles they’ve faced, the unexpected opportunities they’ve seized, and the tough, daily decisions that define life as an entrepreneur in this hands-on world. Created by Small Batch Standard, the podcast serves as an essential resource for practitioners who want to move beyond theory and into the practical realities of management and growth. The discussions are grounded, insightful, and focused entirely on the experiences of people who are actually doing the work, making it a unique listen for anyone building a business with their own hands. Tune in for a dose of honesty and actionable perspective that cuts straight to the heart of what it means to be a craft owner today.
Episodes
S3E8 Pricing In Distribution With Drekker Brewing [not-audio_url] [/not-audio_url]

Duration: 40:09
For the past 3 seasons we’ve covered the topic of distribution. Today we want to get a little more specific, and talk about pricing within distribution. The guest for this episode is Mark Bjornstad from Drekker Brewing o…
S3E7 Running On EOS With Sanitas Brewing Co [not-audio_url] [/not-audio_url]

Duration: 58:32
If you’ve listened to the podcast up to this point, you may have noticed how much we bring up EOS. For those who are unfamiliar, EOS stands for entrepreneurial operating system, and is the brainchild of entrepreneur and…
S3E6 From Truck To Table With Muddy York Brewing Co [not-audio_url] [/not-audio_url]

Duration: 1:09:53
Today we’re discussing the ever relevant topic of distribution. Adam talks about the high demand in the early days of Reuben’s, what the process of transitioning from bottles to cans was like, and an overall perspective…
S3E5 Leadership Tools With TrimTab Brewing Co [not-audio_url] [/not-audio_url]

Duration: 43:15
Today we’re talking about sharing the vision and leading the brewery team. The guest for this episode is Harris Stewart from TrimTab Brewing Co out of Birmingham, Alabama. We hear from Adam about the different cultural l…
S3E4 Expansion Operations With Beer’d Brewing Company [not-audio_url] [/not-audio_url]

Duration: 1:08:29
Today we’re talking operations. In other words, how to keep sh*t from hitting the fan. Adam tells us about his current search for a Director of Operations role, the methods used when introducing a new brewer, and the hir…
S3E3 Branding A Brewery With Stone Corral Brewing [not-audio_url] [/not-audio_url]

Duration: 1:03:45
Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist. In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brew…
S3E2 Creativity In Chaos With Sanitas Brewing Company [not-audio_url] [/not-audio_url]

Duration: 1:32:40
For the first two seasons we’ve reserved the second episode to discuss what we called atypical times, but things have changed since then. Depending on where you are, things may be returning to “normal.” So today we’re ta…
Friends of SBS #5: Breaking Down The Brewery Industry With Bart Watson [not-audio_url] [/not-audio_url]

Duration: 26:45
We’re back with one final Friends of SBS episode before Season 3 releases next week. In this episode, we’re joined by the Chief Economist of the Brewers Association, Bart Watson. We talk about breweries charging their wo…
Friends of SBS #4: Echoes Of Ekos With Josh Mckinney [not-audio_url] [/not-audio_url]

Duration: 25:19
We’ve brought up this name quite a bit on the podcast... We believe Ekos is the quintessential software for craft beverage businesses. That’s why we are super excited to welcome the guest for this week’s edition of Frien…

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