The True Craft Podcast

The True Craft Podcast

Author: Small Batch Standard Language: English Episodes: 100
Every week on The True Craft Podcast, hosts Chris Farmand and Katy Noel pull up a chair for the kind of frank talk you’d usually only get in a private office or after hours at a trade show. This isn’t about surface-level success stories. Instead, each episode features a genuine conversation with a craft business owner, digging into the real and often messy details of running an operation. You’ll hear about the specific hurdles they’ve faced, the unexpected opportunities they’ve seized, and the tough, daily decisions that define life as an entrepreneur in this hands-on world. Created by Small Batch Standard, the podcast serves as an essential resource for practitioners who want to move beyond theory and into the practical realities of management and growth. The discussions are grounded, insightful, and focused entirely on the experiences of people who are actually doing the work, making it a unique listen for anyone building a business with their own hands. Tune in for a dose of honesty and actionable perspective that cuts straight to the heart of what it means to be a craft owner today.
Episodes
S4E2 Partnerships And Collaboration With Land-Grant Brewing Company [not-audio_url] [/not-audio_url]

Duration: 49:35
Craft brewing and local communities go hand-in-hand, but it’s much more complicated than simply hosting a few events here and there. To explore this topic further, we’re happy to welcome today’s guest—Adam Benner from La…
Friends of SBS #8: Going By The Book With Maria Pearman [not-audio_url] [/not-audio_url]

Duration: 36:18
Today we’re ending 2021 with a bang, and welcoming Maria Pearman for an edition of Friends of SBS Maria is the author of Small Brewery Finance, along with being a CPA, and overall, a total craft beverage expert. In this…
Office Hours #7: Balancing Dance And Taxes With Julia Grubbs [not-audio_url] [/not-audio_url]

Duration: 24:09
We’ve got two more episodes for you before the end of the year, and today is this season's edition of Office Hours, a segment we created to highlight the expertise of the team members at Small Batch Standard. We’re talki…
Friends of SBS #7: A Labor Of Love With Andrew Coplon [not-audio_url] [/not-audio_url]

Duration: 27:57
In this edition of Friends of SBS, we’re talking with a true community leader for all professionals in the craft beer industry. Today’s guest is Andrew Coplon from Secret Hopper and Craft Beer Professionals. We talk abou…
Friends of SBS #6: A Method To The Madness With Julie Rhodes [not-audio_url] [/not-audio_url]

Duration: 38:48
We’re back with another edition of our Friends of SBS series. Today’s industry expert specializes in brewery branding, sales, distribution management, and much more. Our guest is Julie Rhodes the founder of Not Your Hobb…
S3E10 Takeaways From Season 3 With Chris And Adam [not-audio_url] [/not-audio_url]

Duration: 37:29
Today we’re taking a look back at all our topics and guests from the Season 3 of The True Craft Podcast. Thanks to our guests, our amazing co-host Adam Robbings, and of course our listeners! In this episode, Chris and Ad…
S3E9 Standing Out With TRVE Brewing Company [not-audio_url] [/not-audio_url]

Duration: 45:04
Craft brewing is getting competitive... and crowded. Nowadays, if you’re a new or an existing brewery, you have to ask yourself this question: What makes my brewery different from every other brewery out there? For this…
S3E8 Pricing In Distribution With Drekker Brewing [not-audio_url] [/not-audio_url]

Duration: 40:09
For the past 3 seasons we’ve covered the topic of distribution. Today we want to get a little more specific, and talk about pricing within distribution. The guest for this episode is Mark Bjornstad from Drekker Brewing o…
S3E7 Running On EOS With Sanitas Brewing Co [not-audio_url] [/not-audio_url]

Duration: 58:32
If you’ve listened to the podcast up to this point, you may have noticed how much we bring up EOS. For those who are unfamiliar, EOS stands for entrepreneurial operating system, and is the brainchild of entrepreneur and…