E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits

E114: Scaling Beyond Beer with Ted Mitzlaff of Goodwood Beer & Spirits

Author: Small Batch Standard July 25, 2025 Duration: 38:22
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?) From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business. Highlights include: * Learning the importance of maintaining great company culture while growing a business * The operational structure that Goodwood uses for its various locations * Why owners should introduce more experiences into their programming mix As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!

Every week on The True Craft Podcast, hosts Chris Farmand and Katy Noel pull up a chair for the kind of frank talk you’d usually only get in a private office or after hours at a trade show. This isn’t about surface-level success stories. Instead, each episode features a genuine conversation with a craft business owner, digging into the real and often messy details of running an operation. You’ll hear about the specific hurdles they’ve faced, the unexpected opportunities they’ve seized, and the tough, daily decisions that define life as an entrepreneur in this hands-on world. Created by Small Batch Standard, the podcast serves as an essential resource for practitioners who want to move beyond theory and into the practical realities of management and growth. The discussions are grounded, insightful, and focused entirely on the experiences of people who are actually doing the work, making it a unique listen for anyone building a business with their own hands. Tune in for a dose of honesty and actionable perspective that cuts straight to the heart of what it means to be a craft owner today.
Author: Language: English Episodes: 100

The True Craft Podcast
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