Owning Your Lane: The Newprint W/ LaRussell | The Underground Lounge S3 E.20

In this episode of The Underground Lounge, the crew sits down with Bay Area standout LaRussell for a real conversation about independence, creativity, and building something from the ground up.

LaRussell opens up about his insane work ethic, dropping multiple projects a year, his unique recording process, and why he believes in putting art out fast and trusting the moment. He breaks down how the pandemic pushed him to fully commit to music, the importance of documenting every step of his journey, and how turning his own backyard into a performance venue helped redefine what independence can look like for artists today.

The conversation dives deep into ownership, rejecting bad deals, and building real community through his company and fan-first mindset. LaRussell also shares stories about unforgettable moments in his career, from artists pulling up to his childhood home to performing during All-Star Weekend in the Bay, and what it really means to create impact beyond streams and numbers.

Of course, it wouldn’t be The Underground Lounge without laughs, so things get hilarious with stories about parenting, touring life, the infamous “F**K IT BUCKET,” and some wild island hypotheticals. The episode wraps with LaRussell flipping the script on the usual “F**K You Camera” and instead showing love to every obstacle that helped shape his path.

This one is equal parts motivation, comedy, and real talk, don’t miss it.