How to Attribute Leads When Cookies Crumble

How to Attribute Leads When Cookies Crumble

Author: Jim James April 25, 2024 Duration: 28:38
Get Noticed! Send a text. Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days. Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads...

There’s a quiet space between the grand vision and the daily grind where practical business building actually happens. That’s the territory explored in The UnNoticed Entrepreneur, hosted by Jim James. Drawing on a lifetime of launching and running companies across three continents since 1995-including a multi-office PR agency-Jim moves past abstract theory. Each conversation, whether with a fellow entrepreneur or a specialist, digs into the tangible realities of crafting a brand and creating consistent lead flow. The focus is relentlessly practical: you’ll hear specific tools and actionable tactics designed to be implemented almost immediately. This isn't about overnight fame; it's about the steady, often overlooked work that builds durable ventures. Alongside the podcast, Jim extends the conversation through a companion magazine and newsletter, creating a full ecosystem of support. Tune in for grounded insights from someone who has navigated the complexities of global entrepreneurship and is focused on sharing what truly works.
Author: Language: English Episodes: 100

The UnNoticed Entrepreneur
Podcast Episodes
Automating Success with JotForm [not-audio_url] [/not-audio_url]

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Get Noticed! Send a text. Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and strategic thinking. I…
To Blur or Not to Blur? That is the podcast guest question. [not-audio_url] [/not-audio_url]

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Get Noticed! Send a text. Should You Blur Your Background in Podcasts? In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background during podcast video…
How Podcast Guesting Improves Your Google Ranking. [not-audio_url] [/not-audio_url]

Duration: 10:27
Get Noticed! Send a text. This podcast was created using an article which I wrote about the power of podcasts for SEO, which was turned into a conversation by the Google Notebook LM. Hear Bob and Barbie discuss the finer…