How to Attribute Leads When Cookies Crumble

How to Attribute Leads When Cookies Crumble

Author: Jim James April 25, 2024 Duration: 28:38
Get Noticed! Send a text. Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days. Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads...

There’s a quiet space between the grand vision and the daily grind where practical business building actually happens. That’s the territory explored in The UnNoticed Entrepreneur, hosted by Jim James. Drawing on a lifetime of launching and running companies across three continents since 1995-including a multi-office PR agency-Jim moves past abstract theory. Each conversation, whether with a fellow entrepreneur or a specialist, digs into the tangible realities of crafting a brand and creating consistent lead flow. The focus is relentlessly practical: you’ll hear specific tools and actionable tactics designed to be implemented almost immediately. This isn't about overnight fame; it's about the steady, often overlooked work that builds durable ventures. Alongside the podcast, Jim extends the conversation through a companion magazine and newsletter, creating a full ecosystem of support. Tune in for grounded insights from someone who has navigated the complexities of global entrepreneurship and is focused on sharing what truly works.
Author: Language: English Episodes: 100

The UnNoticed Entrepreneur
Podcast Episodes
Cracking the Sales Code: Dance Like a Cockatoo in the AI Age [not-audio_url] [/not-audio_url]

Duration: 28:39
Get Noticed! Send a text. Gail Kasper, author of "Sell Like a Cockatoo", reveals how to thrive in an age of AI and digital communication. She shares insights from her mentor Hank, a master salesman who embodies the art o…
Cultivating Culture: The Hidden Engine of Business Success [not-audio_url] [/not-audio_url]

Duration: 30:55
Get Noticed! Send a text. In this episode, Jeff Standridge, Managing Director of Innovation Junkie, reveals why culture is crucial for business success. He outlines six key elements of a culture of excellence, including…