Ep 629: How I'm Scaling a Brand from $51k to 8 Figs

Ep 629: How I'm Scaling a Brand from $51k to 8 Figs

Author: Jordan West March 26, 2025 Duration: 11:57

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I’ve built seven brands.

Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.

In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.

 From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.

And here's the thing...

Most people only show you what worked after the fact.

I’m going to show you everything as it happens.

The good. The bad. The break-evens.

Every lever we pull and every decision we make.

If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.


What You’ll Learn in This Episode:

  • Why we launched on Amazon first (and what’s next)
  • The early numbers: Revenue, profit margins, ad spend breakdowns
  • How we’re planning to scale past break-even
  • Why I’m more excited about this brand than any I’ve built before
  • The mindset shift that happens when you’re building again, but smarter


Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.


We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow


Join my Skool community and connect with other eCommerce brand owners and marketers!


https://www.skool.com/tiktokshopelite/about


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
TikTok Shop Is Eating Amazon (Here’s Why You Should Let It) [not-audio_url] [/not-audio_url]

Duration: 9:46
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
How To Increase AOV with Raveena Cheema [not-audio_url] [/not-audio_url]

Duration: 26:30
Send us a textWhat do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the ret…
The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch [not-audio_url] [/not-audio_url]

Duration: 25:39
Send us a textWhat happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strengt…
The Hidden Traffic Strategy 95% of Brands Ignore (Reverse JV Method) [not-audio_url] [/not-audio_url]

Duration: 27:06
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
Why Most Amazon Brands FAIL at DTC (And How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 24:42
Send us a textThousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.So, how do you break ou…
Why Most Brands FAIL on TikTok Shop (And How to Win) [not-audio_url] [/not-audio_url]

Duration: 7:27
Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok sho…
0-100K On Tiktok Shop - Step By Step Playbook [not-audio_url] [/not-audio_url]

Duration: 55:55
Send us a text🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...Work with Jordan personally at https://www.ecomm…