The Top 5 AI Tools For Ecommerce And How To Use Them

The Top 5 AI Tools For Ecommerce And How To Use Them

Author: Jordan West July 30, 2025 Duration: 40:26
The Unofficial TikTok Shop Podcast with Jordan West
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In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.



Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. 



What you’ll learn:

  • Why most marketers are using AI wrong—and what to do instead 🤖
  • How to structure attribution around intent and outcome, not just clicks
  • What Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenes
  • A 5-forces framework for making smart, scalable decisions with your marketing data
  • Why “PMax is crushing it” might be a dangerous lie 😬
  • The #1 mistake brands make with email and SMS (and how to fix it)
  • How AI inside Wicked Reports is now outperforming even their human experts



Whether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.



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If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

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The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads [not-audio_url] [/not-audio_url]

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Send us a textLet’s face it — most products are boring.And if that’s true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn’t favoring the flashiest brands.It’s favoring the relatable…
Ep 629: How I'm Scaling a Brand from $51k to 8 Figs [not-audio_url] [/not-audio_url]

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Send us a textI’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In th…
Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way [not-audio_url] [/not-audio_url]

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