The Unofficial TikTok Shop Podcast with Jordan West
Want to stay informed for your brand? ššhttps://jordanwestnewsletter.beehiiv.com/ ---š Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWvš¤ Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken⦠but nobodyās talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data thatās fundamentally flawedāand how billions in revenue are being misattributed without them even realizing it.From ālast-click liesā to leaked discount codes, hidden fraud, and influencer impact that never gets tracked⦠this conversation uncovers whatās actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But thatās not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show whoās truly driving sales (and whoās just taking credit).If you think ads are what grow brands⦠this episode might completely change your perspective.Because the future isnāt paid media.Itās influence.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, Iāve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in todayās fast-changing landscape.Connect With Jordan:š - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/š¦ - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.