We Found the Fix for the Biggest Problem in Affiliate Marketing

We Found the Fix for the Biggest Problem in Affiliate Marketing

Author: Jordan West April 14, 2026 Duration: 26:43

Want to stay informed for your brand? šŸ‘‡šŸ‘‡https://jordanwestnewsletter.beehiiv.com/ ---šŸš€ Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWvšŸ¤ Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From ā€œlast-click liesā€ to leaked discount codes, hidden fraud, and influencer impact that never gets tracked… this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands… this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:šŸ”— - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon [not-audio_url] [/not-audio_url]

Duration: 35:25
Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for…
Ep 614: TikTok Shop For DTC with Jordan West [not-audio_url] [/not-audio_url]

Duration: 19:18
Send us a textThe power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok e…
Ep 613: Applovin - Is it Worth The Hype? with Jordan West [not-audio_url] [/not-audio_url]

Duration: 9:36
Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to e…
Ep 611: What Happens If TikTok Goes Away? with Jordan West [not-audio_url] [/not-audio_url]

Duration: 15:15
Send us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audi…

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