We Found the Fix for the Biggest Problem in Affiliate Marketing

We Found the Fix for the Biggest Problem in Affiliate Marketing

Author: Jordan West April 14, 2026 Duration: 26:43

Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWvđŸ€ Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken
 but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From “last-click lies” to leaked discount codes, hidden fraud, and influencer impact that never gets tracked
 this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands
 this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐩 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads [not-audio_url] [/not-audio_url]

Duration: 11:12
Send us a textIf your TikTok Shop ads aren’t converting, it’s probably not your product.It’s your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how

Ep 630: How to Bring a Boring Product to Life on TikTok [not-audio_url] [/not-audio_url]

Duration: 11:54
Send us a textLet’s face it — most products are boring.And if that’s true for your brand
 you might be sitting on a goldmine.Because right now, TikTok Shop isn’t favoring the flashiest brands.It’s favoring the relatable

Ep 629: How I'm Scaling a Brand from $51k to 8 Figs [not-audio_url] [/not-audio_url]

Duration: 11:57
Send us a textI’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In th