Why Most Amazon Brands FAIL at DTC (And How to Fix It)

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Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.

So, how do you break out?

In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.

Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.

What You’ll Learn in This Episode:

• The mindset shift every Amazon seller must embrace before launching DTC
• Why community and email marketing are the hidden engines of DTC growth
• How Charles is building DTC infrastructure—starting from zero owned audience
• The power of TikTok Shop + Shopify as a dual-channel growth strategy
• A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
• How to leverage PixelMe and AI tools to own attribution and maximize LTV
• The difference between demand capture vs. demand generation—and how to win at both

Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.

Follow Charles Chakkalo on:

 Site: https://chakkalo.com/

LinkedIn: linkedin.com/in/charleschak

Twitter: https://x.com/CharlesEcom1

Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.

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