Why Most Amazon Brands FAIL at DTC (And How to Fix It)

Why Most Amazon Brands FAIL at DTC (And How to Fix It)

Author: Jordan West June 10, 2025 Duration: 24:42
The Unofficial TikTok Shop Podcast with Jordan West
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Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.


So, how do you break out?


In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.



Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.



What You’ll Learn in This Episode:

  • The mindset shift every Amazon seller must embrace before launching DTC
  • Why community and email marketing are the hidden engines of DTC growth
  • How Charles is building DTC infrastructure—starting from zero owned audience
  • The power of TikTok Shop + Shopify as a dual-channel growth strategy
  • A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
  • How to leverage PixelMe and AI tools to own attribution and maximize LTV
  • The difference between demand capture vs. demand generation—and how to win at both



Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.


Follow Charles Chakkalo on:

 Site: https://chakkalo.com/

LinkedIn: linkedin.com/in/charleschak

Twitter: https://x.com/CharlesEcom1



Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.


Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.



If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

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The Unofficial TikTok Shop Podcast with Jordan West
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