202. Own Your Brand: How to Communicate with Presence and Impact

202. Own Your Brand: How to Communicate with Presence and Impact

Author: Matt Abrahams, Think Fast Talk Smart May 13, 2025 Duration: 24:31

The power of creating the reputation you want to have.


Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”

A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.

In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.

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Chapters:

  • (00:00) - Introduction
  • (02:20) - Tips for Virtual Presence
  • (03:53) - Public Speaking Insights
  • (06:38) - The Importance of Mentors & Sponsors
  • (07:53) - Personal Branding on Social Media
  • (10:28) - EPIC Career Brand Framework
  • (12:53) - Unique & Powerful Introductions
  • (15:08) - Conversational Threading
  • (16:17) - Avoiding Resting Business Face
  • (19:15) - The Final Three Question
  • (23:16) - Conclusion

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Ever find yourself scrambling for the right words in a high-stakes meeting or struggling to get your point across clearly? That’s the territory Think Fast Talk Smart: Communication Techniques explores. Hosted by Matt Abrahams, a Stanford lecturer and author who understands the real-world pressure of thinking on your feet, this podcast digs into the mechanics of how we connect and convey ideas. Each episode features conversations with specialists across various fields, moving beyond theory to deliver concrete methods you can use immediately. Whether it’s navigating a difficult conversation, structuring a persuasive pitch, or simply becoming a more engaged listener, Matt focuses on the tactical skills that build confidence. The discussions are grounded in his professional experience and academic background, offering a blend of research and relatable application. You’ll hear specific techniques for organizing your thoughts under pressure, using storytelling to make data memorable, and adjusting your communication style for different audiences. This isn’t about abstract concepts; it’s a resource for anyone who needs to influence, lead, or collaborate more effectively in their career and daily interactions. Tune in to this practical podcast for a regular dose of insights that aim to make your communication more intentional and impactful, one conversation at a time.
Author: Language: English Episodes: 100

Think Fast Talk Smart: Communication Techniques
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