Becoming a Multifamily Sponsor Part 1 — Skills, Mindset, Partnerships & How to Scale Without Burning Out

Becoming a Multifamily Sponsor Part 1 — Skills, Mindset, Partnerships & How to Scale Without Burning Out

Author: Mark & Tamiel Kenney February 10, 2023 Duration: 26:06

Most people who want to become a multifamily sponsor think the barrier is knowledge. It isn't.

In Part 1 of this two-part series, Mark Kenney tells Tyler Lyons of the Cash Flow Connections Real Estate Podcast what actually separates investors who break through from those who don't — and what the common mistakes look like before you ever close your first deal.

In this episode you will learn:

• The six roles on a multifamily deal — and how to figure out which one you're actually suited for

• Why investing passively in a deal teaches you 1% of what you need to know as a GP — and what you should do instead

• The one factor the annual FSG survey consistently identifies as the biggest predictor of success (it's not knowledge or market timing)

• The mental characteristics that predict who makes it and who burns out — and why money-only motivation tends to end badly

• The doing-too-much-too-fast failure mode: too many deals, raises that are too large, and the asset management vs. acquisitions trap

• Why people almost universally overvalue their contribution to a partnership — and how to structure equity before it becomes a problem

This is Part 1 of a two-part series. Continue with Episode 136.

Join us at our next event at https://thinkmultifamily.com/event

Subscribe to the Think Multifamily Podcast on Apple Podcasts and Spotify.

 

Read the full podcast shownotes, timestamps, resources, and key insights from this episode here: Podcast Show Notes


Mark and Tamiel Kenney built something remarkable, turning a single duplex into a portfolio of over sixty-five hundred units in just three years. On the Think Multifamily Podcast, they pull back the curtain on exactly how they did it, moving beyond theory to share the tangible, week-by-week steps that define real success in apartment investing. This isn't about sacrificing your time or freedom; it's a practical conversation about building a legacy that actually works for your life. Each episode feels like a direct conversation with the Kenneys, filled with the specific insights and hard-won lessons from their own journey. You'll hear them break down complex deals, discuss market shifts, and explore the mindset required to navigate the challenges and opportunities in multifamily real estate. Tune in for a straightforward, content-rich dialogue that cuts through the noise, offering a clear path for anyone serious about creating lasting wealth through property. This podcast provides the kind of actionable guidance that only comes from hosts who have walked the path themselves.
Author: Language: English Episodes: 50

Think Multifamily Podcast
Podcast Episodes
The Do's and Don'ts of Multifamily Re-Trading [not-audio_url] [/not-audio_url]

Duration: 16:53
You found something in due diligence the seller never disclosed. Now what? Re-trading is one of the most misunderstood moves in multifamily investing — done right, it protects your returns; done wrong, it torches your re…
5 Triggers Keeping You From Raising Capital with Keely Hubbard [not-audio_url] [/not-audio_url]

Duration: 32:26
You've done the research. You've been to the events. You know the strategy. So why aren't you raising capital yet? In Part 2 of her Think Multifamily appearance, sales coach Keely Hubbard joins host Brent Kawakami to go…
Investor Relations & Reporting: The Final Asset Management Episode [not-audio_url] [/not-audio_url]

Duration: 18:57
Ten episodes. Ten weeks. One topic most operators don't take seriously enough until something goes wrong. In this final installment of the Think Multifamily asset management series, Brent Kawakami wraps up with what he c…
What to Do When Disaster Strikes Your Multifamily Property [not-audio_url] [/not-audio_url]

Duration: 14:24
A fire just took out an eight-unit building. It's midnight. Residents are displaced. You're the asset manager. What do you do? In Episode 7 of his asset management series, Think Multifamily's Brent Kawakami answers that…