The billionaire ranch

The billionaire ranch

Author: Rob Woodbridge May 26, 2015 Duration: 0:00
Welcome to episode #235. On the show: Girl detection billboards; KFC's tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; Drink activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada. Full show notes can be found here.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
For Doug Bain wherever he may be [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #244. On the show: Monetizing ears; UberMedia launches Location Visit Optimization; The world's first virtual reality theme park called The Void; The world's first artificially intelligent ad; MotorMoo…
Groceries are hot + Ian Dallimore of Lamar [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketp…
Go on take the money and run [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #242. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Gimbal's new U-series beacon; Rubicon Global's quest to be UBER for your trash; Bulmer'…
Location IS the OS + Jeff White of Gravy [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #241. On the show: Avaya's bus shelter soccer shootout; Beacons on busses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiff…
The summer vacation show [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #240. On the show: We take a look at tools, services and technologies that will make your summer vacation better - no babysitting included. We feature stories about: Google Photos; Mr. Everything; PayP…
Would you believe we are twins? [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #239. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama te…
Mapping the magnetic genome [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #238. On the show: Thync's digital drug; Google's Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pig…
Connected fabric, Jurassic promo and Wearables for Good [not-audio_url] [/not-audio_url]

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Welcome to episode #237. On the show: Samsung & Jurassic World offer Best Buy exclusive content; Pinterest's "buyable pins"; Alibaba tests new QR codes for a nifty idea; Periscope's map view; Zopper raises $20m; Google's…
Is that a mattress or a sex therapist? [not-audio_url] [/not-audio_url]

Duration: 0:00
Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enact…