The billionaire ranch

The billionaire ranch

Author: Rob Woodbridge May 26, 2015 Duration: 0:00
Welcome to episode #235. On the show: Girl detection billboards; KFC's tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; Drink activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada. Full show notes can be found here.

Every week, Rob Woodbridge and Asif Khan cut through the noise to bring you a focused discussion on where marketing meets place and moment. This isn't just about mobile ads; it's a deep dive into the evolving world of context, exploring how smartphones, real-time location, and even SMS are reshaping how businesses connect with people. In each episode of This Week in Location Based Marketing, you'll hear Rob and Asif analyze the latest news and strategies, breaking down complex ideas into actionable insights. They examine what works, what doesn't, and why the intersection of data, technology, and consumer behavior is defining the next era of advertising. Tune in for a straightforward conversation that goes beyond the buzzwords, offering a clear-eyed view of the tools and trends driving location-based, mobile, and context-based marketing forward. This podcast is for marketers, business leaders, and tech enthusiasts who want to understand the practical implications of a world where context is king.
Author: Language: en-us Episodes: 100

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Podcast Episodes
Ice Men organs, Wifi in the shadows and pups on big screens [not-audio_url] [/not-audio_url]

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Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs…
Do NOT litter in Hong Kong + Andrew Farah of Density [not-audio_url] [/not-audio_url]

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Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - a…
The first Canadian President of the United States [not-audio_url] [/not-audio_url]

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Welcome to episode #231. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your lugga…
Delta kills animals [not-audio_url] [/not-audio_url]

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Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to mall…
Filling the bunny's basket + Kevin Hunter of Gimbal [not-audio_url] [/not-audio_url]

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Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London'…
It's all about the face [not-audio_url] [/not-audio_url]

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Welcome to episode #226. On the show: Spayce App; Cold Savings from Mark's Work Wearhouse; Ambygear smart watch for kids; Glympse for cars; Pay with a smile from Alibaba; Ocean Outdoor partners to help bring awareness to…
Live from SXSW it's RetailLoco [not-audio_url] [/not-audio_url]

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Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from th…
Live on Meerkat...it's TWiLBM [not-audio_url] [/not-audio_url]

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Welcome to episode #224. We live-streamed on Meerkat so you don't have to wait for the actual edited version...On the show: Uber acquired deCarta; Subway Canada partners with Turnstyle; Amazon will print your product on…