E267 The Dangers of Seed Oils w/ Steven Arena

Today’s guest is Steven Arena, founder of masa chips. He is a software engineer turned chip maker in an attempt to help make people healthier one seed-oil free chip at a time.  The mission is to educate people on the dangers of seed-oils and unhealthy foods by showing by example that whole foods are the gateway to a healthy life. During this convo Steven did an excellent job of breaking down why the culprit of poor health isn’t necessarily specific types of foods, but instead the different processes that the foods go through that negatively impact our health.  He also puts his money where his mouth is by leading by example. His Masa chips are both phenomenally tasting and are produced in a way that will leave you eating them guilt free.  So go grab your bag of MASA CHIPS and welcome Steven Arena to the show. No really, go to the MASA CHIPS website and use code THRIVEONLIFE for 10% off your order.    Key Topics Why Steven created the social media persona, 'Tan Man." How he grew to 80k followers on TikTok How to leverage personal brands to grow business brands Tactics for choosing the right name for brands/businesses The difference between 'Ancient Crunch,' and its product 'Masa chips,'  Steven's personal motivation for creating healthy chips The diets Steven tried over the course of his life His experiences with fermenting foods, sprouting grains, and trying various production methods of "real foods." Why sourcing food locally is important to both health and the economy Tackling the issue of food desserts and how to get healthier foods to more geographic areas The challenges of food production, especially in terms of the prevalence of seed oils in current mass manufacturing processes Limitations of existing food manufacturing systems and the unwillingness to change to accommodate different, healthier ingredients. The difficulty of marketing higher quality, more expensive products to a general population that's used to paying less. Discussions around the buyout of health-conscious companies by larger corporations and the potential degradation of quality in these scenarios. The reality of consumer choice and responsibility in supporting small  businesses with purchasing decisions.   Connect with Steven Instagram TikTok Twitter   Connect with CJ Finley:   CJ's Instagram CJ's YouTube cjfinley.com   ThriveOnLife Podcast Instagram thriveonlife.com