Wild Introduces Refillable Roll-On Deodorant to U.K. Market: Packaging World

Wild Introduces Refillable Roll-On Deodorant to U.K. Market: Packaging World

Author: Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack January 6, 2026 Duration: 15:37
Through the Line: Packaging and Processing
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How should refillable innovations balance with customer needs? London-based sustainable personal care brand Wild debuts a refillable roll-on deodorant product featuring a reusable metal case and a bio-based, compostable refill pack. The decision to introduce a roll-on format came from consumer insight. “Data showed that a large segment of potential customers were not ready for stick application and preferred roll-on or spray,” co-founder Freddy Ward said. This is an AI-generated episode. Read...

Through the Line: Packaging and Processing is a podcast from Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack that explores innovations and information across the packaging and processing landscape. Each episode connects topics impacting consumer packaged goods and healthcare packaging with the latest technologies in food processing operations. Listen episodes for insights on current trends, practical strategies, and the developments shaping packaging and processing today. Whether you work in packaging, processing, or related careers, you can expect timely discussion of what is changing now and what it means for how products are packaged, produced, and brought to market.
Author: Language: en-us Episodes: 100

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Through the Line: Packaging and Processing
Podcast Episodes
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