Wild Introduces Refillable Roll-On Deodorant to U.K. Market: Packaging World

Wild Introduces Refillable Roll-On Deodorant to U.K. Market: Packaging World

Author: Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack January 6, 2026 Duration: 15:37
Through the Line: Packaging and Processing
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How should refillable innovations balance with customer needs? London-based sustainable personal care brand Wild debuts a refillable roll-on deodorant product featuring a reusable metal case and a bio-based, compostable refill pack. The decision to introduce a roll-on format came from consumer insight. “Data showed that a large segment of potential customers were not ready for stick application and preferred roll-on or spray,” co-founder Freddy Ward said. This is an AI-generated episode. Read...

Through the Line: Packaging and Processing is a podcast from Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack that explores innovations and information across the packaging and processing landscape. Each episode connects topics impacting consumer packaged goods and healthcare packaging with the latest technologies in food processing operations. Listen episodes for insights on current trends, practical strategies, and the developments shaping packaging and processing today. Whether you work in packaging, processing, or related careers, you can expect timely discussion of what is changing now and what it means for how products are packaged, produced, and brought to market.
Author: Language: en-us Episodes: 100

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Through the Line: Packaging and Processing
Podcast Episodes
ScottsMiracle-Gro Goes Greener with Paper Sack: Packaging World [not-audio_url] [/not-audio_url]

Duration: 22:18
How is Scotts reviving its heritage brand, O.M. Scott & Sons? Anne Marie Mohan, Senior Editor at Packaging World, sits down with Ray Severa, Manager of Packaging & Applicators at ScottsMiracle-Gro. They discuss how a gro…
Japanese Fungus Enhances Protein Processing: ProFood World [not-audio_url] [/not-audio_url]

Duration: 11:37
How can a fungus help food processors improve their operations? Nosh.bio—a Berlin-based food technology company who focuses on producing cost-effective, nutritious, and sustainable products—is specializing in alternative…
Kenvue Packs Purpose into Every Package: Packaging World [not-audio_url] [/not-audio_url]

Duration: 17:08
How is Kenvue aligning with circular economy principles? Kenvue is redesigning packaging across its 40 global brands from paperboard cartons to PCR bottles and refill pods, to align with circular economy goals and meet a…
Driving Energy Efficiency in Dry Processing: ProFood World [not-audio_url] [/not-audio_url]

Duration: 13:32
How can dry food processors maximize energy efficiency, reduce costs, and comply with new regulations by upgrading their processing equipment? Dry food processors can maximize energy efficiency by addressing core challen…

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