194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi

194 - Demand Gen vs. Lead Gen - with Vanessa Zangardi

Author: Jim Cermak January 9, 2023 Duration: 30:36
Trade Show University for Virtual & Live Events
BusinessEducationEntrepreneurshipHow ToMarketing

What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?

Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is.

We discuss:

  • What is Demand Gen and what is Lead Gen?
  • Demand gen as it relates to current marketing trends
  • Why is everyone talking about Content?
  • What content should people be focusing on?
  • How do we make creating content easier?
  • Content as it relates to demand gen and current marketing talk
  • Easy steps you can do to work on demand gen while creating impactful content

Vanessa's Top Tips:

  • Creating valuable content needs to be your focus. You can do this a few ways - video, blog, social media, in-person trade shows, or during your own hosted events.
  • The easiest way to figure out what that valuable content is to talk to your customers and talk to your sales staff. After that, find an easy cadence of creation on the best platforms and STICK TO IT!

Vanessa's Top Takeaways:

  • Marketing isn't scary - but you do need to take risks.
  • You can find creative ways to create impactful marketing campaigns and content, no matter your budget.

Get in Touch with Vanessa Zangardi:


Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!



Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity


Jim Cermak hosts Trade Show University for Virtual & Live Events, a deep and practical resource for anyone whose business depends on connecting with an audience, whether on a convention floor or through a screen. This isn't about vague inspiration; it's a working toolkit built from conversations with seasoned experts and Jim's own extensive experience. Each episode functions like a focused seminar, delivering actionable tips and training that exhibitors, marketers, and show planners can apply immediately to see a real difference in their engagement and return on investment. With a library spanning over 220 episodes, the podcast covers the full spectrum of modern event planning-from crafting a compelling virtual booth experience to mastering the logistics and psychology of a live trade show. You'll hear candid discussions on common pitfalls, innovative strategies that are working right now, and breakdowns of what truly moves the needle for businesses. Beyond the audio, the community around this podcast extends into consulting and collaborative training, emphasizing real-world application. For professionals tired of wasting time and budget on events that don't deliver, this series offers a clear path forward, turning every appearance into a measurable success.
Author: Language: English Episodes: 100

Official website RSS
youtubelinkedinspotify
Trade Show University for Virtual & Live Events
Podcast Episodes
239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!! [not-audio_url] [/not-audio_url]

Duration: 7:24
Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!Maybe there’s a big show coming up that has you intrigued, but you’ve never b…
238 - 8 Tips to reduce Overwhelm & Stress when Exhibit Planning [not-audio_url] [/not-audio_url]

Duration: 8:11
Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is?You are not alone and I created this episode j…
237 - Dramatically Increase Leads with Tip Stacking [not-audio_url] [/not-audio_url]

Duration: 9:48
How do you get a 150% increase in qualified leads in one show like one of my clients did? I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad. I’m talking…
236 - NEVER do these 7 things at Your Trade Show Booth! [not-audio_url] [/not-audio_url]

Duration: 6:48
I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and…
235 - 9 Tips for getting Traffic to a Bad Booth Location [not-audio_url] [/not-audio_url]

Duration: 9:01
You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably h…

«12345678...10»