403 - Marketing till you drop - Rob Cairns

403 - Marketing till you drop - Rob Cairns

Author: Lee Matthew Jackson February 12, 2026 Duration: 31:09

I can't doomscroll for 5 seconds without some "marketing guru" telling me what I should be doing to market my business. It's bloody exhausting! You might remember I burned out trying to do everything back in 2023 and I nearly closed down this very podcast as a result! Rob Cairns is a long time friend of mine, who's championed both my mental health and the work I do with the podcast. I asked him to come on to sanity check the advice we receive as small business owners, and to help us market without the burnout.

Full show notes: https://trailblazer.fm/marketing-till-you-drop/


Ever feel like managing WordPress projects comes with more drama than it should? Trailblazer FM: WordPress without the drama is here to change that. Host Lee Matthew Jackson sits down with agency owners and developers who are tired of the common frustrations and are looking for a clearer path forward. In each episode, you'll hear candid, real-world conversations focused on practical problem-solving-the kind of actionable advice you can apply immediately to streamline your workflow, improve client delivery, and actually enjoy your day-to-day work again. This isn't about theoretical fluff or heated debates; it's a troll-free zone dedicated to building smarter businesses. Lee blends genuine expertise with a relatable, often humorous touch (yes, including the occasional dad joke) to cut through the noise. Whether you're deep in the trenches of client projects or strategizing your next growth move, this podcast serves as a direct line to strategies that reduce headaches and increase efficiency. Tune in for a straightforward, no-nonsense take on entrepreneurship, marketing, and sustainable business practices specifically for the WordPress world.
Author: Language: English Episodes: 100

Trailblazer FM: WordPress without the drama
Podcast Episodes
S46E5 - Website emails resurrected - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:41
🎃 How to ensure emails are delivered from your WordPress site. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee wil…
S46E3 - Fighting a comment apocalypse - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 7:11
🎃 How do you get control of all those SPAM comments in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee…
S46E2 - Handling scary data imports - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:14
🎃 How to import complex datasets into WordPress. In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will define a pro…
S46E1 - Dealing with monster websites - Lee Matthew Jackson [not-audio_url] [/not-audio_url]

Duration: 6:10
🎃 How do you cope with large volumes of data in WordPress? In this series, Lee looks at a range of WordPress tools that can add value to both the development process and client interactions. For each episode, Lee will de…
Bonus - Should I host client websites? - Austin of 20i [not-audio_url] [/not-audio_url]

Duration: 18:01
As an agency owner, it can be tough to decide whether or not to host your client's websites. On the one hand, there are some clear benefits to doing so - you have access to more data and can provide a better overall expe…
S45E5 - Words win business - Stephen church [not-audio_url] [/not-audio_url]

Duration: 20:04
As a third-generation business owner, Stephen knows a thing or two about the ups and downs of running a company. So when his family's business came to an end, he didn't waste any time getting back on his feet. In no time…
S45E4 - From in-person to online - Candy Phelps [not-audio_url] [/not-audio_url]

Duration: 19:07
Having developed an agency focused on providing unique in-person experiences for their customers, Candy had to pivot her agency's unique service during the pandemic. Full show notes: https://trailblazer.fm/from-in-person…
S45E3 - I know you’re busy but - Barbara Carneiro [not-audio_url] [/not-audio_url]

Duration: 21:39
In an awesome office with a growing team, situated a stone’s throw from the beach, Barbara was living the dream life. Right? Barbara shares how she only works 10 hours a week and is more profitable. Full show notes: http…
S45E02 - Invest now, get paid later - Darren Jamieson [not-audio_url] [/not-audio_url]

Duration: 24:10
With raw honesty, Darren shares their journey from doing it all themselves to building a large thriving team. He describes starting with content and developing a range of digital services. And how they automated the most…