117. How to Create Content Pillars in Your Social Media Strategy

117. How to Create Content Pillars in Your Social Media Strategy

Author: Shannon Segall, Social Media Manager + Mentor July 9, 2024 Duration: 14:58

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Ever heard the terms "content pillars," "content buckets," or "content themes" and wondered what the heck they actually mean? If so, this episode is for you!

I'm breaking down these essential concepts to help you create a solid content strategy that actually works. You'll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience.

Whether you're just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan.

Tune in to discover:

  • What content pillars are and why they matter
  • How to define your own content pillars
  • Tips for creating content that aligns with your goals and speaks to your audience

Links & Resources:

  • Join The Social Sip – My Free Newsletter
    Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
  • The Social Re-Brew – Your Done-With-You Instagram Strategy
    Get a personalized Instagram strategy designed to help you stand out online.
  •  Freebie: Kickstart Your Social Media Management Business
    Grab my free guide to get started in the social media industry with confidence.

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XO, Shan


Every Tuesday, Shannon Segall brings a dose of reality and strategy to the often-glossy world of online business on the Tropical Social Podcast. As a working Social Media Manager and Mentor, she digs into the genuine challenges and triumphs of building a sustainable career managing social media for others. This isn't about theoretical fluff; it's a practical resource for those actively crafting a business that allows for freedom and flexibility. Conversations here focus on actionable social media management and strategy, tackling everything from client acquisition and pricing to systems that create space for a life beyond the screen. Shannon explores what it truly means to design a career on your own terms, whether that dream looks like working from a beach, a coffee shop, or your living room. You'll hear honest discussions about mindset, operational hurdles, and the continuous learning required to stand out in a crowded digital marketplace. Tune in for a relatable and insightful podcast that feels more like a weekly mentorship session, dedicated to helping you navigate entrepreneurship with clarity and build a business that supports your personal definition of the laptop lifestyle.
Author: Language: English Episodes: 50

Tropical Social Podcast | Social Media Management & Strategy
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