138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

Author: Shannon Segall, Social Media Manager + Mentor February 26, 2025 Duration: 12:24

How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day? 

In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.

We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.

Other Links & Resources:

  • Join The Social Sip – My Free Newsletter
    Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.

    The Social Re-Brew – Your Done-With-You Instagram Strategy
    Get a personalized Instagram strategy designed to help you stand out online.

     Freebie: Kickstart Your Social Media Management Business
    Grab my free guide to get started in the social media industry with confidence.

Let's Connect!
Instagram | Website

Exclusive Discounts

If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan


Every Tuesday, Shannon Segall brings a dose of reality and strategy to the often-glossy world of online business on the Tropical Social Podcast. As a working Social Media Manager and Mentor, she digs into the genuine challenges and triumphs of building a sustainable career managing social media for others. This isn't about theoretical fluff; it's a practical resource for those actively crafting a business that allows for freedom and flexibility. Conversations here focus on actionable social media management and strategy, tackling everything from client acquisition and pricing to systems that create space for a life beyond the screen. Shannon explores what it truly means to design a career on your own terms, whether that dream looks like working from a beach, a coffee shop, or your living room. You'll hear honest discussions about mindset, operational hurdles, and the continuous learning required to stand out in a crowded digital marketplace. Tune in for a relatable and insightful podcast that feels more like a weekly mentorship session, dedicated to helping you navigate entrepreneurship with clarity and build a business that supports your personal definition of the laptop lifestyle.
Author: Language: English Episodes: 50

Tropical Social Podcast | Social Media Management & Strategy
Podcast Episodes
Where I've Been + What's Coming Next [not-audio_url] [/not-audio_url]

Duration: 1:45
Hey there! It's been a minute since a new episode dropped, but I've been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I'm launch…
139. 7 Ways to Get More Social Media Clients During a Slow Season [not-audio_url] [/not-audio_url]

Duration: 19:17
Struggling to sign clients during a slow season? Whether it's summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn't mean your business has to suffer. Instead of waiting it out…