138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

Author: Shannon Segall, Social Media Manager + Mentor February 26, 2025 Duration: 12:24

How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day? 

In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.

We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.

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Every Tuesday, Shannon Segall brings a dose of reality and strategy to the often-glossy world of online business on the Tropical Social Podcast. As a working Social Media Manager and Mentor, she digs into the genuine challenges and triumphs of building a sustainable career managing social media for others. This isn't about theoretical fluff; it's a practical resource for those actively crafting a business that allows for freedom and flexibility. Conversations here focus on actionable social media management and strategy, tackling everything from client acquisition and pricing to systems that create space for a life beyond the screen. Shannon explores what it truly means to design a career on your own terms, whether that dream looks like working from a beach, a coffee shop, or your living room. You'll hear honest discussions about mindset, operational hurdles, and the continuous learning required to stand out in a crowded digital marketplace. Tune in for a relatable and insightful podcast that feels more like a weekly mentorship session, dedicated to helping you navigate entrepreneurship with clarity and build a business that supports your personal definition of the laptop lifestyle.
Author: Language: English Episodes: 50

Tropical Social Podcast | Social Media Management & Strategy
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