Tropical Social Podcast | Social Media Management & Strategy

Tropical Social Podcast | Social Media Management & Strategy

Author: Shannon Segall, Social Media Manager + Mentor Language: English Episodes: 100
Every Tuesday, Shannon Segall brings a dose of reality and strategy to the often-glossy world of online business on the Tropical Social Podcast. As a working Social Media Manager and Mentor, she digs into the genuine challenges and triumphs of building a sustainable career managing social media for others. This isn't about theoretical fluff; it's a practical resource for those actively crafting a business that allows for freedom and flexibility. Conversations here focus on actionable social media management and strategy, tackling everything from client acquisition and pricing to systems that create space for a life beyond the screen. Shannon explores what it truly means to design a career on your own terms, whether that dream looks like working from a beach, a coffee shop, or your living room. You'll hear honest discussions about mindset, operational hurdles, and the continuous learning required to stand out in a crowded digital marketplace. Tune in for a relatable and insightful podcast that feels more like a weekly mentorship session, dedicated to helping you navigate entrepreneurship with clarity and build a business that supports your personal definition of the laptop lifestyle.
Episodes
129. Instagram Audits: How to Conduct Them for Yourself + Clients [not-audio_url] [/not-audio_url]

Duration: 14:39
Have you ever wished someone would just tell you where you're going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving…
128. How to Find Your First Social Media Management Client [not-audio_url] [/not-audio_url]

Duration: 18:07
If you've been feeling like there's too much competition or not enough clients to go around, let me tell you—you couldn't be more wrong! In today's episode, we're diving into the million-dollar question: How do you land…
127. Why I Moved Back to the U.S. After 4 1/2 Years as a Digital Nomad [not-audio_url] [/not-audio_url]

Duration: 19:33
It's been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I've been navigating the chaos of adulting—finding an apartme…
126. Is the Social Media Management Industry Too Saturated in 2024? [not-audio_url] [/not-audio_url]

Duration: 10:16
Today, I'm breaking down the myth that the social media management industry is too saturated—and showing you why there's still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'ov…
125. Why Low Social Media Management Prices Hurt You and the Industry [not-audio_url] [/not-audio_url]

Duration: 10:37
If you've ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually…
124. 2024 Pricing Guide: What to Charge for Social Media Management [not-audio_url] [/not-audio_url]

Duration: 15:35
Today, we're doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I'm dealing with jet lag and…